Content Strategist - College of Arts and Sciences
Regular, Full-Time, MR10, Exempt
Position Summary
The UT College of Arts and Sciences communications team is looking for a Content Strategist to develop a content creation and distribution strategy that ensures all content aligns with our brand identity and supports our strategic communication goals. The candidate should be an experienced writer, editor, and strategic thinker who thoroughly understands online and print marketing channels. Collaborating with a professional communications team, this person will develop, recommend, and implement plans for generating purposeful and effective content across multiple channels and platforms to engage prospective students and their families, alumni, donors, faculty, staff, and current students, as well as other college stakeholders. This role involves understanding our target audiences, creating an effective content roadmap, coordinating with the creative team, and analyzing user engagement to adjust strategies as necessary.
Roles and Responsibilities
Work with communications director to strategize content pillars and a content strategy for the college that aligns with the strategic initiatives of the college and university
Develop content value propositions for the college
Develop a content strategy for the college and collaborate with the project manager, creative team, and writers to produce content and implement the strategy
Create, plan, and manage the college editorial calendar to ensure timely publication of news, project deadlines, and content launch dates
Work with the project manager to establish content workflow and management to prioritize, plan, and deliver content for multiple channels and audiences
Proofread and edit all content before publication
Approve scheduled social media posts
Optimize content to align with brand messaging and SEO best practices
Use analytics to monitor content performance and evaluate effectiveness of content strategies
Oversee development and launch of new content channels
Ensure consistency in tone, voice, and editorial style across all content - from websites and social media platforms to department newsletters and college news features
Conduct periodic content audits and perform content gap analyses to determine what type of content is missing and what is needed
Identify and propose new content for college and department platforms
Research and stay updated on the latest developments in search engine optimization, content trends, and audience behavior
Required Skills
Excellent writing and editing skills
Ability to determine how content should be presented for maximum impact and delivered for maximum audience engagement
Strong understanding of search engine optimization (SEO), keyword research, information architecture, and usability best practices
Attention to detail and good analytical abilities to spot patterns and trends in content marketing data
Solid knowledge of branding guidelines and AP and/or Chicago Manual of Style guides and rules
Ability to prioritize, manage, and deliver multiple projects on a rolling delivery schedule
Ability to present concepts to campus partners or team members in a clear, confident manner
Ability to produce and manage creative work within a system of established templates and content delivery systems
Ability to work well independently and as a member of a collaborative team; act professionally; provide and be receptive to feedback and constructive criticism; be a self-motivated learner; teach, mentor, and share knowledge with others; and build and maintain good customer satisfaction for the College of Arts and Sciences Office of Communications
Preferred Skills
Knowledge of content management systems, such as WordPress, and project management systems
Skilled in photography and video
Experience in higher education content development
Required Experience
Bachelor's degree in communications, marketing, public relations, advertising, English, or related field in communications or the humanities and at least 2 years of professional experience related to the duties and responsibilities specified
OR
A high school diploma and at least 10 years of professional experience as a Content Strategist, content manager, or content developer
Preferred Experience
Master's degree in strategic marketing and/or communications, journalism, or public relations and at least 5 years of professional experience directly related to Content Strategist
Please upload a cover letter and resume with your application.