Content Strategist

Who we are:

At Extu (Formerly known as Incentive Solutions/OneAffiniti) our mission is to “To inspire growth– for our clients and our employees". As one of Atlanta’s Best and Brightest Companies to Work For® (11 years and counting!) and a Top Workplaces® for several years, we take pride in standing out among the rest and enabling our clients to do the same. We do this by providing award winning, incentive marketing strategies, backed by data, and driven through a variety of technology tools and rewards. Both our employees and clients describe our culture as a family that supports and encourages each other to be our best.
As a fast-growing technology services company with offices in Atlanta, Austin, London, Manila and Sydney we celebrate creative problem solving and highly motivated individuals. We are a purpose and values-led organization that offers:

• Working with some of the largest brands in the world
• An innovative technology platform
• A global company, with global opportunities
• An informal, collaborative work environment with close access to senior management
• Learn more at www.extu.com

Job Summary

As a Content Strategist at Extu, you'll play a pivotal role in shaping and executing our content vision to inspire growth for both our clients and partners. Leveraging your expertise in content strategy, creation, and management, you will develop and oversee engaging custom content for our email (EDM) campaigns, tech vendors, and partners. This role requires strong project management skills and experience leading multi-channel content creation in a fast-paced environment.

Duties and Responsibilities

Content Strategy, Creation, and Management:

• Develop and manage custom content for technology and insurance partners, including thought leadership articles, infographics, eBooks, surveys, and more.
• Support expansion into new industries, such as building and automative, via strategic content planning, creation, and monitoring content for impact
• Ability to agilely respond to content feedback and implement thoughtful changes immediately
• Utilize copywriting and copyediting skills to ensure all content is engaging, accurate, and aligned with project objectives and brand guidelines.
• Collaborate with internal teams and external stakeholders to gather insights, identify content opportunities, and execute on content initiatives effectively.
• Easily employ diverse digital tools and platforms in daily workflows, including project management solutions, content management system (CMS), custom relationship management (CRM), data tools, generative AI, and Canva/Abode Creative Suite.
• Drive content brainstorm meetings and collaborate with cross-functional teams to plan content quarterly, leveraging data-driven insights to inform content priorities.

Data-Driven Insights and Reporting:

• Proactively monitor and analyze content performance metrics, leveraging data to identify trends, opportunities, and areas for improvement.
• Provide context to content performance metrics through insightful reporting, translating data into actionable insights for internal stakeholders, vendors, and partners.

KPIs:

• Meet annual content performance targets (engagement & leads) & delivery (time, quality)
• Ensure alignment to global content strategy, development, governance & delivery
• Content performance
• Client satisfaction with our content

Qualifications:

• Proven experience in content strategy development and execution, preferably in a B2B or channel marketing environment.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Experience leading multi-channel content creation, ideally with technology specific content or professional services.
• Experience in the IT and/or insurance industry.
• Having a passion and ability to create compelling messages for multiple audiences; understanding the audience’s needs and crafting messaging and content to deliver value.
• Ability to adapt and localize content to different regions and maintain resonance with global audiences
• Organized with attention to detail.
• Proven editorial abilities and a keen focus on the latest developments and innovations for content.
• Outstanding communication and interpersonal skills, proficiency with negotiation and mediation to ensure a successful outcome; facilitating effective working relationships with external and internal stakeholders.
• Demonstrated a highly organized approach and comfortable with long-and short-form content creation, production, and distribution strategies/tactics
• Capable problem-solving skills, demonstrating the ability to create efficiencies and increased productivity.
• Confidence in interpreting and presenting to data to ensure effective content management performance.
• Passionate about our brand. An individual who will thrive in this role as we continue to grow.
• Team player with positive energy, who shows great initiative, and a get-it-done attitude.
• Experience: 3-7 years of experience
• Based in the Austin, Texas area

Preferred Skills & Experience:

• A degree in Media, Marketing or Business would be a bonus
• Asana, ContentStack (CMS), Pardot/Salesforce (CRM), Domo, Canva, and ChatGPT
• Marketing automation
• Leadership and mentoring

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Make a real impact on the success of the company.
• Continued learning and development opportunities.

Physical Requirements

• Ability to lift 10 pounds (laptop for remote work)
• Must be able to remain in a stationary position 90% of the time.
• Move about inside the office for meetings and to access office equipment
• Ability to sit for long periods of time at a computer utilizing a phone with headset
• Operate a keyboard for system access and email communication
• Position primarily communicates verbally with clients through phone and call center software.

Working conditions

• Indoors, climate-controlled office

What we bring to the table:

• A generous and well-funded health coverage
• Complementary short-term disability and term life insurance. Options for additional supplemental life insurance, long-term disability.
• Flexible Paid Time Off Program
• Flex hours & hybrid work schedules
• Continued education - You’ll have opportunities to pursue certifications, courses, and attend conferences to advance your career.
• Charitable work – all team members have one day per calendar year to work with their charity choice. In addition, we partner Children’s Healthcare of Atlanta, Agape, and other local charitable organizations throughout the year depending on the office location/region.
• A phenomenal employee rewards and recognition program.
• We recognize Star Performers quarterly and Elite Performers every year.

Join our team of passionate marketers and embark on an exciting journey where your creativity and passion for design will contribute to our continued success and growth.

Extu does not discriminate on the basis of race, color, creed, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, marital status, age, veteran status, protected veterans, military service obligation, citizenship status, individuals with disabilities, or any other characteristic protected by law applicable to the state in which you work. We just want to work with good people who aim to be better, and make it better, every day.