Content Strategist

Job Summary:
Are you passionate about creating innovative marketing strategies? Do you thirve in a fast-paced environment where creativity and collaboration are valued? We're looking for a motivated individual with a proven track record of developing and executing compelling brand narratives and campaigns. As a key member of our team, you'll have the opportunitiy to drive brand awareness, engage our customers and stakeholders, and contribute to the growth of our company. If you want to take your marketing career to the next level, apply now!

Responsibilities:

• Leads the development of comprehensive content strategies aligned iwth the company's brand identify, values, and goals.
• Crafts compelling brand narratives that capture the essence of our brand and resonates with our audience emotionally.
• Develops engaging storytelling formats including articles, blog posts, videos, socia media content, and more.
• Develops strategic plans for content distribution and amplification to maximize reach, engagement, and conversions. Uses various channels and platforms including social media, email marketing, SEO, distributor and end-user networks, and influencer partnerships.
• Monitors and analyzes the performance of content initiatives using relevant metrics and analytics tools. Identifies trends, insights, and opportunities for our organizaiton.
• Collaborates closely with internal teams including sales, product, engineering, manufacturing, UX/UI and graphic design to align content strategies with broader business objectives and initiatives.
• Assists in the regular update/edit process of the online rpoduct catalog and ideotrial pages with new products, pricing information, image and copy changes.
• Leads overall social media strategy and plan executiion. Analyzes and reports results.
• Works with UX/UI, design, external partners, and Sales to ensure leads created with content activities are managed and optimized.
• Creates appealing and engaging email campaigns.
• Partners with various internal and external stakeholders to drive written communication for all internal and external cutsomer campaigns.

Requirements:

• Bachelor's degree in marketing, communications, journalism, or related field.
• Advanced degree or certifications are a plus.
• Five years experience in content strategy, brand storytelling or related roles.
• Proven track recrod of developing and implementing successful content strategies that drive brand awareness, engagement, and conversion.
• Experience in lifting, rigging, MRO, material handling or similar industry preferred.

Preferred Skills:

• Exceptional writing and storytelling skills
• Strong strategic thinking and analytical abilities
• Proficiency in content mangement systems (CMS), analytics tools, and social media platforms.
• Experience with SEO, SEM and digital marketing.
• Excellent communication, collaboration, and project management skills
• Ability to work effectively in a fast-paced, deadline-driving environment, managing mutliple priorities simultaneously.
• Creative thinking and problem-solving abilities, with a passion for creating exceptional user experiences.
• Familiarity with Google Analytics.
• Understanding of accessibility standards and best practices.
• Ability to travel up to 15% for customer visits, trade show attendance, etc.

Join our team of talented designers and contribute to creating exceptional user experiences. Apply now!

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• content strategy: 5 years (Preferred)

Work Location: Hybrid remote in Rockford, IL 61109