Content Marketing Team Lead

Calling all Content Marketing enthusiasts! 

If you are passionate about working in a challenging, and continuously learning environment, keep reading

We are WIRIS, a software development company headquartered in Barcelona, with an office in Long Beach, California. Our mission is to make people’s STEM work more meaningful.

We develop tools for the education, scientific, and publishing communities, working with the biggest players like Google Workspace, Moodle, Blackboard, Canvas, and Microsoft Office. You can find us everywhere!

Follow us on Instagram @lifeatwiris to get a sneak peek into our vibrant company culture!

Don't miss this exciting opportunity to contribute your experience as a Content Marketing Team Lead and help shape the future of WIRIS.

WHAT WILL YOU DO?

• Team Management:
  • Lead the Content Marketing Team:
    • Communicate goals and targets.
    • Set objectives for the team, prioritize, and assign work.
    • Coordinate the team's time off.
  • Develop and improve the Content Marketing Team:
    • Coach and provide feedback.
    • Conduct Performance Reviews.
    • Participate in the team’s Training Plan definition.
    • Motivate and inspire the team.
• Lead WIRIS’ content strategy and implementation to drive growth in website traffic, lead acquisition, and revenue.
• Develop sustainable content generation tactics such as blogs or newsletters.
• Define the voice and tone of the WIRIS brand and every company product.
• Develop and implement SEO actions and strategies including:
  • Content strategy and optimization.
  • Link-building.
  • Website technical analysis, and performance audit.
• Lead product launch and go-to-market campaigns.
• Implement Account Based Marketing as a main tactic to generate upsell opportunities.
• Identify new organic revenue opportunities (outside of existing business lines), to grow our active user base.
• Define and execute content promotion tactics on social media and others to attract a high volume of visitors.
• Work alongside the Sales and Product departments to ensure that market goals are met.
• Organize company conferences, trade shows, and major events.

WHAT WILL MAKE YOU SUCCEED IN THIS POSITION?

• Expert knowledge of Content Marketing strategies and lead-generation campaigns.
• Expert knowledge of marketing copywriting and digital content (creativities, banners, email, brochures…).
• Knowledge of Account Based Marketing tactics.
• Knowledge of SEO: keyword research, link-building, on-page/off-page optimization, and acquisition tactics.
• Knowledge of CRM campaign management and email marketing. Experience with Salesforce is a plus.
• Knowledge of marketing automation platforms. Experience with Braze is a plus.
• Knowledge of landing page builders: Instapage or Leadpages is a plus.
• Knowledge of automation programs. Experience with Zapier is a plus.
• Knowledge of STEM subjects and Marketing management.
• Knowledge of Agile methodologies.
• Fluent in Spanish and English.

WHAT DO WE OFFER YOU?

• Full-time permanent position.
• Competitive salary + optional flex salary plan.
• Flexible working hours and a hybrid work environment.
• Private health insurance.
• Birthday day off, in addition to your vacation days off.
• Unlimited access to Udemy Business.
• In-house English and Spanish lessons to improve your knowledge.
• A great work environment in Barcelona city center.
• All the coffee you can drink, fresh fruit, and yogurt.
  

WHAT DO WE CARE ABOUT?

• People first: We are a people-oriented company. 
• Contribution: We want to leave our mark.
• Courage: We are brave and determined.
• Leadership: We have the aspiration to transform.

Wiris, where everyone matters, work is fun, and growth never ends.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant from underrepresented minorities, persons with disabilities, sexual minority groups, and other candidates who may contribute to the diversification and enrichment of ideas and perspectives.