Content Marketer

Are you a curious B2B content writer who sees ideas left, right and center? Do you get excited about the power of HR tech to make people's working lives better? Are you looking to join a values-focused, B-Corp, growth-oriented organization? If so, we want to hear from you!

We are seeking a creative, savvy Content Marketer to join our growing team!

About the Company

WorkBright is a leading HR platform for onboarding, remote verification and the best Form I-9 solution in the world. We empower folks to get to work and streamline the hiring process. Our product catalog includes Onboarding, an ATS and a series of integrations.

WorkBright is a Certified B Corp. We are held accountable to balancing our purpose and profit as we consider our impacts on all of our stakeholders from a social, environmental, and governance perspective. This is the gold standard for corporate and social responsibility. We are also proud to be in the Top 10 Best Places to Work for 2023 from Outside Magazine!

The Role:

We're on the hunt for a masterful writer to join our in-house specialist marketing team. We're looking for someone to help tell our brand and product stories to the right audience, in the right way.

This role will be responsible for writing content that hits home, precisely speaking to the needs of our target audience. This person will develop content to support our inbound marketing pipeline, including blogs, case studies, newsletters, video scripts, web copy and social media.

Our ideal candidate has SaaS experience delivering content across the entire customer lifecycle that attracts, educates, converts and retains. If you've got an eagle eye for detail, experience in SaaS content development and get excited about developing copy that converts, read on!

Who will be successful in this role?

• A red-hot writer who gets excited about the world of HR tech and the impact of our platform to help people get to work faster.
• A storyteller: we're looking for someone who sees ideas in the big picture and understands how to connect our product to an angle that will attract the right audience.
• A results-focused writing powerhouse who understands the role that good content plays in driving conversions. We're not looking for awareness, we're interested in copy that inspires action.
• Someone that shares our core values.
• Someone that appreciates that at WorkBright, how we work is as important as the work itself.
• A person who is open to unique perspectives, prioritizes learning and sees the opportunity to improve everyday.
• Someone who is accountable for their outcomes and collaborative in establishing goals and KPIs.
• A strategic thinker and problem-solver who can overcome challenges on-the-fly: we're a hands-on business from the top down, we want someone who will contribute to that dynamic.
• A team player who understands that building a great company is a team sport.

Responsibilities:

• Create compelling content for a variety of channels to support marketing lead generation, including email, social media, blogs, case studies, video and web copy.
• Generate thought leadership content, such as eBooks, white papers, trend reports, webinar assets, and best practices guides, to establish our company as a leader in the onboarding and I-9 verification space.
• Work with our SEO consultant to ensure all web copy is SEO-informed and optimized for visitation and readership, always prioritizing reader experience.
• Own the execution of our pillar-based content strategy
• Contribute to GTM and lead generation efforts with supporting content
• Own organic performance metrics to enhance content effectiveness and ROI

Qualifications and Skills

• Proven experience (3-5 years) in content marketing, preferably in a SaaS environment.
• Exceptional writing and editing skills, with a keen eye for detail.
• Strong understanding of SEO principles and web publishing best practices.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in content management systems (e.g., WordPress) and marketing automation tools (e.g., ActiveCampaign, SalesLoft)
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make decisions based on insight.
• Creative thinking and a passion for storytelling.
• Experience and a passion for the HR tech industry is a plus!

What We Offer You: Compensation and Benefits

• Salary range: $70,000 - $80,000
• This is a full time, non-exempt position
• Opportunity to work at a BCorp!
• Unlimited vacation
• 1 extra paid day off to volunteer in your community each quarter
• Health and dental (with competitive employer coverage), life insurance, FSA with company match, 401K with company match (eligibility for match after one year of employment), additional reimbursements including home office set up, personal, and professional development, and wellness
• The ability to work from wherever you want!

Travel Required:

WorkBright is a 100% remote company; however 5% travel may be required for various in-person meetings ranging from team meetings to staff functions.

At WorkBright, our core values are to be Ambitious Achievers, Thoughtful Listeners, Caring Peers, and Trusted Guides. We celebrate diversity and pride ourselves in fostering a productive, fun and positive company culture. We are proud to be an equal opportunity workplace and are an affirmative action employer.