Consumer Insights Analyst - $5000 Signing Bonus

Introduction

Through dedicated employees, we proudly deliver earning potential, strong AAA brand, paid training, and beneficial products that provide members peace of mind and value.

OverviewThe Senior Consumer Insights Analyst (Market Research) collects, analyzes, and reports AAA member and industry information to the organization. This position conducts market research studies and analyses regarding member experiences, needs, attitudes, and behaviors to provide insights to leadership. This individual will be responsible for project setup and coordination, analyzing data, communicating findings, identifying trends, and making recommendations. Responsibilities

• Conduct primary research studies (both through external market research suppliers/vendors and internally as appropriate) and perform quantitative and verbatim (text) analyses. May include research regarding consumer expectations and preferences, product awareness and usage, new product development, brand perceptions, communication and advertisements, and member experience.
• Consult, negotiate, and coordinate with internal departments to understand business questions and to define research objectives.
• Identify and implement appropriate research study design and support the management of studies from start to finish – including project timelines, survey development, data processing and analysis, and presentation of findings. Ensure data integrity and appropriate use of research.
• Consult with, monitor, and manage external research service, database, and technology suppliers when used to achieve research objectives. Solicit and evaluate research proposals and suppliers/vendors.
• Communicate and present research findings, identify trends, and make recommendations. Work with business teams to identify business implications based on research findings and develop and implement initiatives.

Requirements

• Bachelor’s degree in related field (social sciences, business/economics, mathematics, statistics preferred)
• 4-8 years market research experience from a market research supplier/vendor preferred
• Strategic problem solver with strong analytical and data interpretation skills
• Able to make decisions independently and involve management as appropriate
• Can effectively communicate with several types and levels of staff and external contacts, both in writing and verbally
• Experienced in developing reports and delivering presentations to personnel at many levels
• Strong project management experience
• Can effectively work simultaneously on many projects and adapt quickly to unexpected changes
• Excellent organizational skills and attention to detail
• Strong time management skills
• Advanced in Microsoft Excel, PowerPoint, and Word (experience with SPSS, Tableau, research tabulation platforms a plus)

Remarkable benefits:
• Health coverage for medical, dental, vision
• 401(K) saving plan with company match AND Pension
• Tuition assistance
• PTO for community volunteer programs
• Wellness program
• Employee discounts