Associate Manager, Direct- To-Consumer (Dtc) Insights Analyst

Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer's Clean Day®, Babyganics® and Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you're into pioneering the future and doing good while doing business, come join us.
The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.
The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 106,000.00 USD - 140,000.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we're proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.
Lifestyle Brands is the tip of the spear when it comes to driving innovation at SC Johnson, and we are amid a transformational change in our business and the way we approach our marketing. We are a house of high growth challenger brands (method, Mrs. Meyer's, Ecover and Babyganics) and are seeking
a savvy analyst to help us guide strategy through strong quantitative skills and an ability to bring holistic storytelling to life through measurement, data, and technology.
Reporting to the Director of Direct-to-Consumer & Digital Transformation, this role will have a unique
opportunity to pioneer and implement their vision for marketing analytics at the LSB. You should be a self-starter with an ability and desire to build our marketing analytics capability in Direct-to-Consumer and Marketing Media, including selecting tools, defining data strategy, building data architecture and
creating analysis and reports for internal share-outs with cross functional stakeholders and leadership.
You will bring a strong blend of storytelling, critical thinking, and technical expertise and be able to work with minimal instruction and oversight, conduct multiple tasks and projects simultaneously, maintain relationships with senior leaders, and own deliverables end to end. You will think strategically, develop insightful analysis, communicate findings concisely to senior leaders, work effectively as part of a cross functional team, and help us leverage our first-party data as a competitive advantage.
AREAS OF RESPONSIBILITIES
• Build LSB marketing analytics function, including data architecture, processes, and KPIs
• Synthesize complex data sets into impactful insights and build analytics stories that inform strategic business decisions
• Build and maintain Looker reports to monitor marketing and DTC performance & drivers across different business, channel and consumer segments
• Create and own LTV, attribution models, and cohort analysis
• Lead initiatives ranging from ad-hoc deep dives and root cause analysis to building robust, scalable data models
• Provide analytical insights and recommendations to Direct-To-Consumer Marketing team to help optimize marketing investment while maintaining profitability margins for the platform
• Partner with DTC team to aggregate complex transactional data to build analytical tools for ongoing modeling and business insights (e.g., cross-purchase, pricing, shipping)
• Ongoing site optimization analysis (e.g., drop-off, optimization)
• Communicate findings and recommendations clear and actionable for employees at all levels
• Spearhead proper experimental design, and provide advanced analytical support on marketing campaign tests with clear conclusions on test outcomes
• Initiate the development of measurement models and frameworks to help the acquisition team better understand the performance of their marketing efforts, especially as it relates to incrementality
REQUIRED:
• Bachelor's degree in web analytics, marketing, economics, or relevant quantitative fields
• 5+ years of ecommerce data analysis and consumer insights experience
Preferred Skills/Experience:
• Proven experience in data driven marketing analysis, application, and associated technologies that enable media and digital strategies
• A data geek. Passionate about infusing data-driven decisions throughout the organization
• Excellent quantitative, analytical, and communication skills
• Experience in large-scale data models
• Experience in driving retention and customer lifetime value in the direct-to-consumer space
• Exceptional problem solver with the ability to transition between detailed data and high-level insights
• Advanced Experience with Excel
• Strong SQL skills
• Self-starting, entrepreneurial spirit
• Experience with Google Analytics
• Experience with an ecommerce platform such as BigCommerce or Shopify
• Experience with multi-channel attribution models and a comprehensive understanding of the marketing funnel
• Expertise in Financial Modeling, Sensitivity Analysis, Regression Modeling, and A/B Testing (e.g., promotions, shipping thresholds)
• Experience building dashboards within a Business Intelligence tool, preferably Looker
Better Together
At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.