Community Relations Coordinator

JOB SUMMARY:

The Community Relations Coordinator: 1) assists with external and in-house sales and marketing, 2) participates in the development and implementation of the community’s sales and marketing plan, 3) coordinates move-in process for new residents, and 4) acts as a liaison between new/incoming residents and Spring Arbor department managers.

JOB RESPONSIBILITIES:

General Office Duties

• Greet and direct visitors in a professional, friendly and hospitable manner
• Answer inquiries according to established procedures relative to HIPAA guidelines
• Handle inquires in a positive manner and obtain necessary information for follow-up
• Operate community telephone and paging systems efficiently and transmit calls and messages promptly and accurately

Sales/Marketing

• Assist with the development and implementation of the community’s sales and marketing plan
• Assist with sales and marketing activities and events
• Document sales activity on a daily basis utilizing CRM system
• Meet monthly key performance indicators including: follow up calls, professional sales calls, tours and event planning
• Prepare marketing packets and literature for referrals and prospects
• Develop a strong network of professional and agency referral sources
• Host and attend community events, developing positive Community Relations
• Research and maintain information on local competitors, including rates, specials and services
• Schedule presentations with prospective residents and families, in accordance with Spring Arbor protocol
• Coordinates move-in process for new residents

Training

• Attend meetings and in-service training sessions as required and in accordance with state guidelines

Residents’ Rights Functions

• Ensure compliance and understanding of all regulations regarding residents’ rights at all times and report observed violations

Other

• Abide by all house policies and procedures
• Handle emergency situations in a calm, effective manner
• Assist coworkers with other duties as needed
• Assist with resident activities as needed
• Ability to work a flexible schedule to support the community’s sales process
• Perform other related duties as assigned by his/her supervisor

KNOWLEDGE AND SKILLS:

• Customer service driven in a highly active environment
• Dependable and systematic
• Skilled in accurately recording information
• Maintain confidential information
• Professional appearance and demeanor
• Must be courteous, patient, and tactful when dealing with public, residents, and families
• Ability to learn tasks and follow instructions

• QUALIFICATIONS:
• High School diploma or equivalent required
• Experience in a healthcare, hospitality, or service environment preferred
• Well developed interpersonal and communication skills
• Ability to work in an environment conducive to caring for residents without posing a substantial safety or health threat to self or others
• Ability to work well with others and promote a team environment