Community Outreach Analyst (Remote - Orlando, Fl)

Community Outreach Analyst

Orlando, Florida (Remote)

Job Description:

RETHINK Retail has a community of senior executives at leading retailers and brands. The Community Outreach Analyst invites our current members as well as conducts outreach to new potential members to join us for dinners, parties, webinars, podcasts and reports.

This job is for you if:

• You love data and spreadsheets, and the idea of merging data on key fields and analyzing data is right up your alley. Analyzing data results to find what types of outreach are most effective will allow you to optimize and improve your strategies.
• You like automating routine things. You might not have a degree in computer programming, but developing macros and other simple routines to scrape and merge data sounds like fun.
• You are process oriented. You can create repeatable processes for each of our events to ensure all our guests are invited and that they get calendar reminders so they don’t miss out.
• You are great with mass email tools and using LinkedIn for outreach. You are confident you can get lots of people to our parties and webinars.
• You are a social media animal. Posting pics and videos of our parties and get togethers on our social media will be second nature for you.
• You might have done Demand Generation. This is a similar set of skills, but without having to do sales. You invite people to amazing free dinners, parties and webinars, they don’t need to buy anything.

Responsibilities:

• Utilize advanced data analysis and scraping techniques to identify executives we should invite to join our community.
• Craft invitation messages and social posts. Write good copy and layout.
• Send invitations using mass email, LinkedIn and other tools.
• Buy promotion of our social posts and carefully select audience profiles to reach the right executive audience by uploading lists and expanding lookalike audiences.
• Use social strategies to create posts that are commented on and liked. Reach out to our community members and tag them in social media posts.
• Leverage automation tools to streamline and connect lead nurturing processes. Tweaking macros and other simple automation tools is in your comfort zone.
• Merge data sets using spreadsheets and key fields/unique identifiers. Using formulas in spreadsheets should be easy for you.
• Detailed analysis of different types of outreach and media buys to optimize spend and effort. Provide reports and recommendations during weekly meetings.
• Orchestrate and oversee various campaigns, including VIP event invitations, reports, webinars, and customized content targeting key decision-makers.

Qualifications:

• Experience in B2B lead generation, with a focus on leveraging data analysis and automation techniques.
• Proficiency in email and LinkedIn outreach, along with a deep understanding of LinkedIn and LinkedIn Sales Navigator.
• Experience with campaign automation tools and expertise in implementing drip campaign strategies.
• Exceptional copywriting, communication, and analytical skills.
• Proficiency in utilizing HubSpot Sales and Marketing Suite on a daily basis.
• Familiarity with contact research systems such as Apollo.io and Zoomdata.
• Experience with managing paid media campaigns on platforms like LinkedIn and Google.
• Passion for innovation and willingness to embrace new technologies and methodologies.
• Proven success in hybrid or remote work environments, with an understanding of the marketing agency landscape.

Additional Skills (Let us know if you are familiar with any):

• Familiarity with DemandBase, 6sense, Taboola, and Outbrain platforms.
• Insight into B2B online media publishing and podcasting.
• Experience with project management software such as Monday.com and Asana.

Requirements:

• Excellent command of English, coupled with outstanding organizational, collaborative, and time-management abilities.
• Availability during standard business hours, Monday to Friday, 8 AM to 5 PM ET.
• Capability to work remotely on a full-time basis.

Benefits:

• Competitive salary with bonus incentives and healthcare insurance assistance.
• Generous allocation of 18 PTO days and 12 paid company holidays.

Job Type:

• Full-time, remote position.
• Preference for candidates based in the Central Florida area.
• Occasional travel (less than 10%) required for industry events and parties.
• Passport if you wish to attend events in London, Paris and other international destinations where we hold events.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Remote