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Community Liaison / Marketing Manager, Hospice
Are you looking for an exciting opportunity in one of the fastest growing areas of healthcare that will allow you to make a difference in people's lives while you grow your career? We are VCU Health, At Home by BAYADA, a leading home health care company, and we want you to apply your energy and skills to this dynamic and entrepreneurial environment and become an integral part of a caring, professional team that is instrumental in providing the highest quality care to our clients.
BAYADA Home Health Care is seeking an experienced Account Executive to fill the role of Territory /Marketing Manager to develop and manage relationships with referral sources in the community to promote BAYADA Home Health Care services and help expand our Medicare home health business in the greater Richmond area. This position requires an individual who is highly motivated, results driven, and able to develop and build strong, lasting relationships.
Clinical (LPN / RN) background, is preferred.
Responsibilities:
- Generating referrals for home health by building relationships with physicians, long term care, independent and assisted living facilities and other community resources.
- Conduct market analysis; develop sales strategy, goals and plans.
- Conducting sales calls, and evaluating results and effectiveness of sales activity.
- Support business development activities and help establish strong relationships with new and existing referral sources.
Qualifications:
- Minimum of a Bachelor’s Degree.
- LPN / RN license in VA strongly preferred
- At least two years recent sales experience in the health care industry, preferably in hospice care.
- Formal sales training.
- Proven ability to develop and implement a sales and marketing plan.
- Evidence of achieving referral goals within the market.
- Excellent planning, organization and presentation skills are critical.
- The ideal candidate will have established healthcare contacts and be able to readily network in the community.
VCU Health at Home by BAYADA provides a wide array of high-quality home health and hospice services to individuals in Richmond and its surrounding counties. Home health services—which may include nursing, and physical, occupational, and speech/language therapies—help people recover from an illness, injury, or recent hospitalization, or manage a chronic condition so they may avoid unnecessary hospitalizations and continue to safely age in place. Our hospice care teams offer expert medical care, including symptom and pain management, and social, emotional, and spiritual support through the end-of-life process. This strategic collaboration between VCU Health System, the region’s leading comprehensive health system, and BAYADA Home Health Care, a leading not-for-profit home health care provider, increases access and provides an enhanced post-acute continuum of care for the communities we serve. VCU Health at Home by BAYADA is an equal opportunity employer, and qualified applicants will not be discriminated against on the basis of race, color, religion, sex, national origin, disability, or veteran status.
