Communications Coordinator

Company:Driven Brands

We invite you to join us at Driven Brands!

Headquartered in Charlotte, NC, Driven Brands (NASDAQ: DRVN) is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.

With over 4,500 centers in 15 countries, Driven Brands is the parent company of some of North America’s leading automotive service brands including Take 5 Oil Change, Take 5 Car Wash, Driven Glass, Meineke, Maaco, CARSTAR, and more. Our network services over 50 million vehicles annually and generates more than $5 billion in system-wide sales each year.

Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.

JOB DESCRIPTION:

The Collision Communications Coordinator will support internal and external communications for franchisees, industry partners, and corporate staff. The individual will report to the Senior Marketing Manager and work in close partnership with the collision marketing team and leadership teams within the collision segment.

Primary Responsibilities

• Manage brand newsletters
  • Collect content, edit and distribute brand newsletters
• Develop and manage internal brand communications
  • Corporate announcements
  • Franchisee communications
  • Employee onboarding
• Ensure consistency and integrity in all brands’ communications efforts
• Drive franchisee engagement with internal communications
• Organize and communicate with cross-functional (and cross-business unit) teams
  • Build and maintain relationships with key stakeholders and manage expectations to ensure all teams are aligned on strategy and delivery
• Develop and execute social media strategies to enhance brand visibility and engagement across multiple platforms such as Facebook, LinkedIn, and Instagram
  • Maintain a content calendar to schedule regular posts and ensure consistent messaging and branding
  • Collaborate with the marketing team to integrate timely posts based off of field feedback
  • Create and execute social media ads to support business initiatives
• Provide communications support for special projects
  • Content for lead generation initiatives
  • Event communications
  • Stakeholder communications
  • Blog content
  • Franchisee features
• Develop and support public relations initiatives/campaigns for all brands
• Measure and report on communications performance
• Perform other related duties as assigned

Attributes

• Team Leader – drives disparate groups to success, either as leader or as team member; drives the success of the teams that they’re on
• Process Manager – knows how to get things done and how to build structures that ensure success: builds processes, works back from the due date, engages all stakeholders proactively in the process, knows how to parallel path work, an effective delegator and on-time/on-budget deliverer
• Data-Driven – high quality decision making and insights generation through relentless study and analysis of the data
• Business Mindset – P&L-driven and thinks like an Owner, primarily interested in how activities directly impact the profitability of the enterprise
• Thought Leader – will roll up their sleeves to get into the details and works alongside the various stakeholders (Franchisees, Operations Leaders) throughout the process to commercialize/bring winning ideas to market
• Change Management – ability to drive change and help influence positive culture through growth

Experience Base

• Strong copywriting, editing, and proofreading skills
• Demonstrated expertise and experience working with (or within) agencies
• Extensive written communications experience: able to create copy and content while writing, editing, publishing communications written for the audience in a very specific, intentional voice
• Familiar and adept with communications & publishing structures that ensure engagement of audiences
• Experienced in managing budgets, agencies, and outputs across written, live presentation, video and digital channels
• Strongly preferred:
  • Worked in retail service environments
  • Public company experience
  • Background in Franchise or Multi-Unit (or Dealer, Distributor, Sales Agent, etc.) environments

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