Company

Gain TheorySee more

addressAddressMinneapolis, MN
type Form of workFull-Time
CategoryInformation Technology

Job description

Gain Theory brings together data, analytics, technology, and insight capabilities to weave engaging business narratives which inspire our Fortune 500 clients to impactful business decision making every day. We pride ourselves on developing and innovating long term relationships that continually propel clients forward. In serving them, we are rapidly evolving our own operating models and IP, which is leading us to greater heights of success and a bright future for the company.
When it comes to working at Gain Theory, our people are passionate about making a difference, both at work and in their lives. We are creating a culture that drives excellent delivery while giving our teams and individuals the space they need to enjoy their own passions. Pursuing these two objectives in tandem maximizes the quality of delivery for Gain Theory, but more importantly, the quality of life for the individual.
As an independent practice within the WPP Media Company, we have the resources and intellectual capital which fuels our achievement of becoming a top tier Global Marketing analytics company (named Leader in the 2023 Forrester Wave). Yet, we retain full independence to work for non-WPP clients (~half of our client base is currently with non-WPP clients) and do not provide any unpaid services within WPP.
We serve clients across a range of sectors, including CPG, Retail, Finance, QSR, Healthcare, and more. Our work covers 50 markets in NA, LATAM, EMEA and APAC with regional Head Offices in New York, London, and Singapore.
Role:
Gain Theory is approaching the engagement of our clients and how we deliver insights differently. In seeking to 'inspire' clients, we are moving beyond facts and figures into influence and driving enthusiasm to take action. We are looking for an individual that understands the data, analysis, tools and Marketing, but approaches delivery of results through the eyes of the client.
The role is client facing (reporting to a Client Delivery Director) in connecting and translating the outputs of our world class analytics tools and solutions to client business problems and needs. Consulting, partnership, excellent communication, and project management will be the hallmarks of the ideal candidate beyond the prerequisite problem-solving skills and general understanding of how Marketing organizations function and use analytics to solve everyday challenges. Additionally, this will be primarily a remote position.
This individual should be acquainted with many of the Marketing Analytic disciplines currently employed by companies across industries and around the world including MMM, RGM, MTA, Social, CRM, media optimization, and other insight generating modeling solutions.
The key responsibilities will include:
Client Engagement
• Supports the Client Delivery Director on client engagement and managing the overall relationship
• Assists in the creation and delivery of presentations that exceed client expectations
• Establish and develop relationships with key stakeholders and influencers within the client and their agencies
• Uncovers business needs and identifies areas of opportunity for growth
• Strong interpersonal skills, aspiring presenter seeking to practice and master the art of storytelling through data and insights
Strategy
• Identifies clients' evolving business goals
• Participates in Agency or Direct client strategy success stories and challenges
• Master knowledge of client's business, competition, and latest industry news and trends
Analytics
• Maintains project timelines and deliverable schedules
• Participates in the creation of client deliverables, including data acquisition, modelling, insight generation and delivery to the client
• Has an understanding of broader marketing analytics methodologies
• Seeks to understand the bigger picture of analytics deliverables and client expectations
• Has an eye for detail and quality control
• Communicates project progress, concerns about deliverables, issues, etc.
• Assists in producing and interpreting modelled outputs to provide foresight based recommendations to the client
Management
• Demonstrates time management skills to ensure on-time completion of projects on time
• Participates with client, data and analytic team members to effectively foster teamwork and create positive culture
• Conveys project conflicts within the team and with other supporting resources (E.g., IT, Solutions) to the Client Delivery Lead
• Participates in the development, mentoring, and retention of junior staff members
• Actively contributes to company initiatives, processes, and roll-outs
• Shares learnings with team and discusses potential impact for client deliverables
• Able to collaborate with specialists and maintain strong relationships with agency and vendor partners
Requirements
• Bachelor's degree required
• 3+ years related work experience
• Client delivery experience
• Strong written and verbal communication skills, including presenting and storytelling a must
• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Proficient in Microsoft PowerPoint and Excel, including pivot tables and advanced Excel techniques
• Excellent problem-solving, quantitative, and analytical skills
• Experience in working with data and some understanding of Marketing Mix Modeling, Multitouch Attribution, Media Optimization outputs/purpose
• Capability to handle complex projects and meet tight deadlines
• High attention to detail
• Ability to work with limited supervision and take independent initiative on assigned tasks
Beneficial Attributes
• Experience in managing and mentoring team members
• Any deep Python, R, SQL, and Tableau experience is beneficial
• Strong understanding of Statistics (Correlations, T-Stats, R2, sample sizing, etc)
• Understanding of industry research sources, such as Nielsen/IRI/POS/eCommerce sales data and TV/online/digital media data
WE ARE AN EQUAL OPPORTUNITY EMPLOYER
WPP and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
Gain Theory is committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
Gain Theory isa WPP-owned consultancy. For more information , please visit please visit our website and follow Gain Theory on our social channels via LinkedIn and Twitter .
Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.
When you click the "Submit Application" button below, this will send any information you add to Gain Theory. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice which explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Refer code: 7430141. Gain Theory - The previous day - 2023-12-25 00:26

Gain Theory

Minneapolis, MN
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