Chief Marketing Officer

A once in a lifetime opportunity to join New England’s fastest growing home improvement company.

Capital Construction Contracting & Jacuzzi Bath Remodel By Capital

Contact: GaryI@capitalcons.com

(C) 781-352-2213

The Chief Marketing Officer will be responsible for overseeing the planning, development and execution of the organization's marketing and advertising initiatives. They will play a vital role in a company’s growth and have focused responsibilities that range from creative influence and branding to managing the day-to-day operations inside the marketing department. Reporting directly to the Chief Operating Officer, the Chief Marketing Officer’s primary responsibilities are to create and implement cost effective lead generation, customer acquisition, customer engagement and advertising initiatives for the entire organization, utilizing market and industry research, effective promotional campaigns, branded product marketing, marketing communications and direct response advertising. Proven success and experience with a direct sales and marketing and sales enterprise is preferred with leadership skills to pivot in a constantly evolving environment. This person must have experience working with technology and marketing tools relating to market research, analytics, website development, product branding, visual communication software, written communication, and public relations.

This role is expanded to include in-store retail marketing management, events and on-site activations, call center operations, and new co-branding business development, . The Chief Marketing Officer also ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. Seeking out new ways to deliver messaging, such as mobile platforms, video and social media.

Education Requirements

· Bachelor's degree

· An advanced degree in marketing or business (MBA) is preferred

· 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on direct marketing lead generation and marketing operations.

· Minimum of three years’ experience in a senior leadership role

Chief Marketing Officer Essential Skills

· Proven leadership, management, and analytical skills

· Demonstrated ability to lead and inspire a team

· Outstanding communication and interpersonal skills

· Passionate customer advocacy

· Thorough knowledge of marketing principles, brand, product and service management

· Deep understanding of changing market dynamics

· Extensive knowledge in a variety of disciplines related to customer acquisition and engagement.

· Entrepreneurial spirit

Chief Marketing Officer Roles & Responsibilities

· Oversee the company’s overall advertising/marketing strategy

· Drive revenue by increasing sales through marketing and lead generation activities.

· Develop and manage the business’s marketing departments.

· Identify, negotiate, manage marketing and advertising relationships.

· Create and implement new marketing and lead generation concepts.

· Coordinate marketing efforts in alignment the company’s financial and branding goals

Day-to-Day Duties

· Plan, direct and manage marketing budgets in accordance with organizational financial goals.

· Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services.

· Undertake market research studies and analyze the results in order to better understand the market and customer tastes

· Use research to identify likely customers for a product or service and create cost effective approaches to generate selling opportunities.

· Market research, product marketing, marketing communications, advertising and public relations.

The ideal candidate will have a fanatical work ethic with a passion to work within the home improvement and remodeling industry.

All applicants will be held confidential*

www.capitalconstructioncontracting.com

www.bathmo.com

Job Type: Full-time

Pay: $100,000.00 - $200,000.00 per year

Benefits:

• Employee discount
• Life insurance

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 5 years (Required)
• Marketing: 10 years (Required)

Ability to Commute:

• Canton, MA 02021 (Required)

Ability to Relocate:

• Canton, MA 02021: Relocate before starting work (Required)

Work Location: In person