Chief Marketing Officer

What You’ll Do:

• As the Chief Marketing Officer, you will develop go-to-market plans for the portfolio of Planet products.
• As a data-centric leader, you will utilize advanced techniques such as AI-driven insights, predictive analytics, and omnichannel strategies, combined with A/B testing and retargeting, to achieve impactful, measurable marketing outcomes.
• Develop deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning, and influence the product roadmap to deliver on the biggest customer needs.
• Drive marketing strategies and initiatives, with a primary focus on utilizing data to optimize performance, improve customer segmentation and retention, and enhance overall marketing effectiveness.
• Own the business outcomes and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analyses.
• You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the Planet brand trajectory.

We’re Excited About You Because:

• You have experience leading marketing strategy development and cross-functional execution.
• You have exceptional communication and storytelling abilities, with the capacity to convey complex, technical concepts in a clear and engaging manner to all stakeholders.
• You have a data-driven mindset, capable of using analytics to drive decision-making and optimize marketing effectiveness and efficiency.
• You display extreme ownership across every workstream while ruthlessly prioritizing what will actually move the needle.
• Experience in a complex or high-growth environment preferred.
• 4+ years of relevant experience.
• MBA a plus.

Who We Are:

Planet Networks is a vertically integrated fiber platform that designs, builds, and operates a multi-state fiber network, delivering fast and reliable internet access to customers across New Jersey, New York, and Pennsylvania. Planet supports retail consumers (FTTH), K-12 schools (E-Rate), higher education, government entities, large enterprises, wireless and wireline carriers, HF trading data providers, and hyperscale/cloud providers. For more information, please visit www.planet.net

What You’ll Do:

• Develop and implement the overall marketing strategy to increase brand awareness and drive growth in the technology space.
• Lead the creation and execution of marketing campaigns and initiatives across multiple channels, including digital, social media, events, and traditional marketing.
• Collaborate with cross-functional teams, including product, sales, and customer success, to develop a comprehensive marketing plan that aligns with overall business objectives.
• Monitor and analyze market trends and consumer behavior to inform marketing strategies and make data-driven decisions, with a strong understanding of measuring conversion rates and leveraging data and analytics to drive success.
• Develop and maintain relationships with key stakeholders, including customers, partners, and industry influencers, with a focus on driving the use of data and analytics to create a competitive edge.
• Manage the marketing budget and allocate resources to maximize ROI.
• Oversee the development and implementation of the company's brand and messaging, including the website, social media, and other marketing materials, with a focus on leveraging data and analytics to drive success.
• Stay up-to-date with industry developments and emerging technologies to stay ahead of the competition, with a focus on the use of data and analytics in marketing.

Who You Are:

• At least 5 years of experience in marketing, with a focus on technology-related industries.
• Strong leadership skills and ability to lead cross-functional teams.
• Excellent strategic thinking and problem-solving skills.
• Proven track record of developing and executing successful marketing campaigns, with a data-driven mindset and a comprehensive understanding of advertising campaigns across all platforms.
• Strong interpersonal and communication skills, both written and verbal.
• Knowledge of digital marketing and technology, including social media, email marketing, and content management systems.
• Ability to analyze data and make informed decisions based on insights, with a focus on leveraging data and analytics to create a competitive edge.
• Results-driven and motivated, with a passion for marketing, technology, and data and analytics.