Address
Form of workThe California State Lottery is seeking a collaborative, results-oriented product marketer for its Product Unit. The Product Unit is responsible for the development, management and innovation of all Lottery products.
Under the direct supervision of the Chief of Product, the Senior Marketing Specialist - Draw & Specialty Games is responsible for the planning and development of Draw-related and Specialty Games, including jackpot and daily games. The Senior Marketing Specialist is responsible for recommending strategic direction of product development and product mix based on analyzing research, product performance and alignment with business objectives. The ideal candidate demonstrates strong collaborative, organizational and analytical skills, as well as the ability to balance an attention to detail with the needs of a fast-moving, fluid environment.
Key duties include:
-Managing, developing and monitoring performance of the Draw and Specialty Games throughout the fiscal year, including sales analysis and strategies to meet product and sales objectives.
- Researching and evaluating the efficiency of new and future gaming trends/technology and its potential sales impact on draw and specialty products.
- Project Manager for development and design of new concepts and features for Draw and Specialty game introductions or changes.
- Acting as lead to members of the Product team.
This position requires a current Senior Marketing Specialist exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.
This position is headquartered in Sacramento and is eligible for either a remote-based or office-based telework schedule. Employees must be able to report to their assigned headquarters office as needed. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires employee residence in California per California Government Code Section 14200 which states: "telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.
When choosing a state organization to work for, there are a lot of options. Why choose the California State Lottery?
People are drawn to the Lottery because we:
• Are an energetic, creative, and talented team
• Value diversity and inclusion in the workplace
• Empower team members to bring their knowledge, expertise, and innovation
• Recognize individual and team contributions
• Support the importance of work-life balance
• Invest in the professional development of our team members
• Are dedicated to preserving our environment by lowering our carbon footprint
May consider a Training & Development assignment.
All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate's ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."
It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.
You will find additional information about the job in the Duty Statement .
Working Conditions
Office/telework
Periodic travel may be required.
Minimum Requirements You will find the Minimum Requirements in the Class Specification.
- SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY
- Job Application Package Checklist
- Duty Statement
Position Details Job Code #:
JC-404051
Position #(s):
358-703-9073-002
Working Title:
Category Manager - Draw & Specialty Games
Classification:
SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY $6,684.00 - $8,366.00
# of Positions:
1
Work Location:
Sacramento County
Telework:
Telework
Job Type:
Permanent, Full Time
Department Information
The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state's general fund. Our mission is to provide supplemental funding for California's public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. The mix of talented people within our workplace reflects the rich diversity inherent within the State of California. We celebrate the contributions of each individual and strive to create a work environment that is inclusive, collaborative, and welcoming. We believe in California For All.
In fiscal year 2021-22, the California Lottery generated sales of more than $8.8 billion with over $2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers games and several draw games, including jackpot games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.
Department Website: http://www.calottery.com
Special Requirements
- The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.
- The position(s) require(s) a Background Investigation be cleared prior to being hired.
- If you are basing your eligibility on education, (http://www.calhr.ca.gov/state-hr-professionals/pages/job-descriptions.aspx), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent. Transcripts and evaluations may be unofficial; official transcripts will be required upon appointment. Please redact birthdates and social security numbers.
Application Instructions
Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
Final Filing Date: 12/20/2023
Who May Apply
Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.
Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).
How To Apply
Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:
Address for Mailing Application Packages
You may submit your application and any applicable or required documents to:
CA State Lottery
Attn: Human Resources JC#404051
700 N. 10th Street MS#6-5
Sacramento , CA 95811
Address for Drop-Off Application Packages
You may drop off your application and any applicable or required documents at:
CA State Lottery
Human Resources JC#404051
700 N. 10th Street MS#6-5
Sacramento , CA 95811
08:00 AM - 05:00 PM
Required Application Package Documents
The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:
- Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
- Resume is optional. It may be included, but is not required.
- Statement of Qualifications - Please see instructions below
Desirable Qualifications In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
- 4+ years product marketing, product management, brand marketing (lottery industry preferred), gaming, entertainment and/or consumer packaged goods.
- Demonstrated strategic thinking with a strong understanding and application of analysis and research.
- Demonstrated experience as a team lead in a fast-paced environment
- Strong ability to creatively market and present product information to a variety of audiences.
- High attention to detail and ability to manage multiple, competing priorities simultaneously.
- Strong proficiency with Microsoft Office, especially Excel and PowerPoint
- Excellent written and verbal communication and presentation skills.
- Bachelor's degree in marketing, business admininistration or related field.
Benefits Benefit information can be found on the CalHR website and the CalPERS website.
Please click on the link below to learn about the California State Civil Service Employee Benefits.
Benefits Summary
Contact Information
The Human Resources Contact is available to answer questions regarding the application process. The Hiring Unit Contact is available to answer questions regarding the position.
Department Website: http://www.calottery.com
Human Resources Contact:
Human Resources JC-404051
(916) 822-8158
Careers@calottery.com
Hiring Unit Contact:
Alyssa Thrasher
(916) 822-8407
athrasher@calottery.com
Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.
EEO Contact:
Equal Employment Opportunity Office
(916) 822-8458
eeooffice@calottery.com
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
Position Location
Headquarters
700 North 10th Street
Sacramento, CA 95811
Statement of Qualifications
To be considered for this position, applicants must submit an SOQ along with their application. The SOQ is a narrative discussion of how your education, training, experience, and skills qualifies you for the position. The SOQ serves as documentation of each applicant's ability to present information clearly and concisely in writing (including grammar and punctuation.) SOQs must be no more than two (2) pages in length, and typed using no less than 12-point Arial font. The SOQ must address the following questions and in order listed below:
1. Please describe your experience managing and marketing products.
2. Please provide an example where a product launch was not successful. What was your approach to the situation and how did you resolve it?
Equal Opportunity Employer
The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.
It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.
