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Form of workCompany Description
Reporting to the Vice President, Key Accounts, you as the Category Analyst will oversee the collection of data from multiple sources (IRI, Nielsen, Consumer Data, wholesale shipment data etc.) to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space. Your focus as the Category Analyst is to turn data into actionable insights to promote strategy and volume for the West region of Red Bull North America.
Job Description
CATEGORY MANAGEMENT
Provide Category Management Insight to top customers by leading the dialogue with a focus on category growth opportunities.
Create, develop and deliver regular category reviews, plans and strategies with retail partners.
Turn insights into actions with retailers by executing, analyzing and evaluating category plans.
Develop customer Category Management business plans that integrate with Red Bull goals.
ANALYSIS
Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.
Implement solutions and measure and communicate results.
Mine consumer/shopper data to develop insights and identify opportunities
Perform post program results analysis.
Maintain databases, reports, and applications.
Provide analytical support with accompanying insights in the creation of Category projects.
PARTNERSHIPS
Establish a partnership with Sales Leaders and Retail Partners in the development of strategic plans for category management.
Use a variety of category management tools on special projects with an eye to increasing productivity.
Provide support to sales teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis.
Coordinate efforts and communications to ensure all information requirements are met.
Assist account teams on system applications, data access and application, and requests for information.
Build relationships with all Headquarter Category teams to share best practices and resources.
REPORTING
Establish best practice reporting, and lead report updates, both weekly and monthly.
Produce reports with syndicated and internal sales sources to support Red Bull's category development strategy.
Qualifications
2+ years related work experience
In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends
Knowledge of syndicated data (IRI, Nielsen, etc.)
Experience creating fact-based selling stories with solution-orientation
Experience interpreting analysis results, forming recommendations, developing presentations and presenting action plans to customers
Experience with Excel (can perform complex functions), V-Look-Ups, create Pivot-Tables, data modification
Additional Information
#E
Bachelor's degree preferred or experience in lieu of degree
#L
English, additional languages an advantage
#D
The base salary range for this position is $76,400 to $84,000 + cash incentives
Actual salary offer may vary based on work experience.
The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
#K
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
Reporting to the Vice President, Key Accounts, you as the Category Analyst will oversee the collection of data from multiple sources (IRI, Nielsen, Consumer Data, wholesale shipment data etc.) to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space. Your focus as the Category Analyst is to turn data into actionable insights to promote strategy and volume for the West region of Red Bull North America.
Job Description
CATEGORY MANAGEMENT
Provide Category Management Insight to top customers by leading the dialogue with a focus on category growth opportunities.
Create, develop and deliver regular category reviews, plans and strategies with retail partners.
Turn insights into actions with retailers by executing, analyzing and evaluating category plans.
Develop customer Category Management business plans that integrate with Red Bull goals.
ANALYSIS
Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.
Implement solutions and measure and communicate results.
Mine consumer/shopper data to develop insights and identify opportunities
Perform post program results analysis.
Maintain databases, reports, and applications.
Provide analytical support with accompanying insights in the creation of Category projects.
PARTNERSHIPS
Establish a partnership with Sales Leaders and Retail Partners in the development of strategic plans for category management.
Use a variety of category management tools on special projects with an eye to increasing productivity.
Provide support to sales teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis.
Coordinate efforts and communications to ensure all information requirements are met.
Assist account teams on system applications, data access and application, and requests for information.
Build relationships with all Headquarter Category teams to share best practices and resources.
REPORTING
Establish best practice reporting, and lead report updates, both weekly and monthly.
Produce reports with syndicated and internal sales sources to support Red Bull's category development strategy.
Qualifications
2+ years related work experience
In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends
Knowledge of syndicated data (IRI, Nielsen, etc.)
Experience creating fact-based selling stories with solution-orientation
Experience interpreting analysis results, forming recommendations, developing presentations and presenting action plans to customers
Experience with Excel (can perform complex functions), V-Look-Ups, create Pivot-Tables, data modification
Additional Information
#E
Bachelor's degree preferred or experience in lieu of degree
#L
English, additional languages an advantage
#D
The base salary range for this position is $76,400 to $84,000 + cash incentives
Actual salary offer may vary based on work experience.
The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
#K
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
