Casino Marketing Director

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Works closely with both property and corporate Marketing personnel to develop the Casino Events Calendar and A-Play promotions.
• Develops promotions to improve trip frequency and increase casino revenues.
• Develop the annual marketing budget and monitor and analyze department expenses monthly.
• Create mailing, emailing and telemarketing lists using customer database.
• Use in-house player tracking system to analyze data and formulate strategic plans based on this data.
• Negotiate media buys and advertising placement.
• Leverage advertising dollar to maximize added value. Identify marketing opportunities and promotions that will support the property's marketing plan.
• Establish contacts and relationships with both local and out of market media representatives.
• Identify internet advertising opportunities to maximize property exposure.
• Responsible for all music and entertainment on property.
• Ensures that the Casino Managers have the necessary training, tools and resources to accomplish their goals and fulfill their responsibilities.
• Works with the finance departments to ensure accurate and timely financial data for the marketing departments and the development of budgets for the future.

EDUCATION/EXPERIENCE:

BA Degree in Marketing and 5 years progress Marketing Management experience in a Casino environment.

LICENSES, CERTIFICATIONS OR REGISTRATIONS:

OTHER PROPERTYSPECIFIC DETAILS:

EMPLOYEE BENEFITS INCLUDE:

Health, Dental, Vision, 401K, PTO, Employee Discount Network, Meals,Celebrations, Awards andmore....

DISCLAIMER:

This job posting is intended to describe the general nature of this position. It is not intended to be an exhaustive list of all responsibilities, duties and skills required. Employee benefits may vary by location, position, length of service and employment status.

Final candidates will be required to complete a drug test and background check. Many positions will require a state gaming license. Affinity Gaming is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.