Campaign Senior Specialist

Campaign Senior Specialist

Reports To: Senior Campaign Manager

Location: Chicago, IL

Environment: Hybrid

Status: Exempt; Salaried

Work Schedule:

This position is full-time and hybrid Monday through Friday from 8:00 AM to 5:00 PM with an hour break, but flexibility is available based on coverage.

Who We Are:

Recognized by Gartner in their Modern 4PL Market Guide, Redwood Logistics is at the forefront of industry innovation. Our cutting-edge supply chain technology pairs with the expertise of our brilliant minds to empower logistics execution across North America and Mexico.

Leveraging a comprehensive range of services, data-centric network solutions, and a seamlessly integrated platform, we have established our prominence as a key player in the mid-market segment within the freight tech industry.

Whether you’re just starting your career or are an established professional looking for your next opportunity, Redwood inspires innovation across teams to provide transformative solutions for our customers.

Purpose of Your Work:

TheCampaign Senior Specialist working within Redwood Logistics (our parent company), is responsible for helping develop and execute strategic lead generation campaigns to increase revenue, pipeline and prospect engagement as it relates to Redwood’s portfolio of services. This includes working closely with content, digital, qualification, and event groups to assist in building targeted, specific campaigns prioritized by the leadership team.

The ideal candidate will understand and excel in developing targeted campaigns from top of funnel advertising through bottom of funnel conversion and will be responsible for organizing and scaling lead generation programs across Redwood’s portfolio of services, alongside the Senior Marketing Campaign Manager.

How You Make a Difference Everyday:

• Develop and execute scalable Marketing campaigns to drive pipeline and revenue across Redwood’s portfolio of services
• Collaborate with stakeholders across the various Redwood business units to understand target audiences and their pain points, then tailor campaigns to resonate and drive action.
• Optimize campaign performance by utilizing data and analytics to monitor key metrics, analyze results, and adjust for continuous improvement.
• Maintain clear communication by providing regular updates to stakeholders on campaign progress, initiatives, and potential obstacles.
• Ensure project/campaign efficiency by overseeing campaign deadlines, managing meetings, and communicating next steps.
• Assist in the development of robust lead generation programs surrounding events, including outreach, BDR alignment, and on-site support.
• Regularly identify optimization opportunities in campaign SOPs, consistently looking for ways to automate or more easily report on processes and systems.
• Utilize outputs of intent data and additional MarTech stack to influence and prioritize key campaign tactics.
• Collaborate across teams by offering support to Field Marketing and Sales Enablement projects as needed, aligned with campaign goals.

You’ve Got This?

• 3+ years of experience in Campaign Management in B2B space
• Exceptional verbal and written communication skills
• Exceptional organizational skills and attention to detail
• Strong analytical, prioritization, and problem-solving skills
• Proficiency in time management required
• Ability to be proactive and self-motivated
• Ability to work independently and manage multiple priorities effectively
• Ability to learn and grow within Logistics & Transportation
• Comfort working within project management tools such as Wrike, Trello, or similar
• Proficient with Microsoft Office Suite and Marketing software (Hubspot, Salesforce, 6sense, ZoomInfo)
• Travel may be required for event support up to 20%

What We Offer:

• Access to experts and resources for your Learning & Development journey
• Opportunity for internal mobility
• Employee referral bonus program
• Employee Resource Groups (ERGs)
• Annual fundraising and volunteer events to give back to communities
• Paid time off, floating holidays, time off to volunteer and rollover
• Paid parental leave
• Medical, dental, vision and 401k plans (with match)
• Flexible spending account, mass transit and dependent care plans available
• Health savings account, with a annual company contribution for plan participants
• Short-term and long-term disability; life insurance policies subsidized by company
• Additional benefits including pet insurance, accident care, access to legal advice and more

Redwood is an equal opportunity employer. Employment decisions at the Company are based on individual merit, qualifications, abilities, and the Company’s needs and resources. The Company does not discriminate in recruiting, hiring, compensation, promotions, discipline, termination or any other aspect of employment on the basis of an individual’s actual or perceived race, color, creed, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, national origin, ancestry, citizenship status, age, disability, marital status, military service or status, genetic information, arrest and conviction record, credit history, or any other basis protected by applicable law.