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Form of workHCF believes each employee makes a significant contribution to the quality of life of our residents and the success of the organization. Employee contributions are not limited by assigned job responsibilities. Therefore, this job description is designed to outline essential functions, qualifications and job scope, but not limit the employee to the responsibilities identified. It is HCF's expectation that each individual will be flexible in offering their services to ensure the highest quality care to our residents.
Position Summary:The Business Development Coordinator develops relationships through external sales efforts to grow and exceed census and revenue goals.
Essential Functions:- Commitment to HCF Family of Companies Vision, Values, and Purpose
- Attendance and punctuality are essential in providing high quality health care to our patients.
- Ability to take action and achieve results through others.
- Must be able to work both independently and self-motivate to drive organizational goals.
- Must have good judgment as well as have the ability to harmoniously work with others.
- Must be able to read, write and understand the English language.
- Must be able to travel to conduct outside sales and marketing activity.
- Must follow HCF Policy and Procedures.
- Must be able to find the appropriate balance between marketing, sales and customer service activities.
- Maintain core knowledge of our clinical services provided, healthcare industry, and local market conditions.
- Must be able to handle complexity and change in marketing/sales strategy if the market demands a shift in strategy.
- Sales Expectations:
- Provide clinical communication through various tools available to physicians, hospital staff, and other healthcare professionals.
- Prepare and maintain referral target list.
- Meet or exceed set number of sales calls to achieve census goals.
- Pre-call planning, outcomes and next steps needed to achieve desired outcome of all sales calls.
- Effectively communicate core selling message to identified referral targets.
- Communicate with Regional Director of Business Development on any changes in market conditions.
- Marketing Expectations:
- Prepare and maintain monthly marketing plan.
- Manage marketing budget and Return on Investment on all marketing related expenses.
- Coordinates and implements events, media, networking activities and promotional programs.
- Understand market conditions and opportunities to grow census and revenue.
- Communicates and works with Regional Director of Business Development on all marketing campaigns to maximize the overall Return of Investment .
- Coordinate all marketing, advertising, and social media campaigns to align with overall marketing strategy.
- Customer Service Expectation:
- Identify opportunities to enhance customer service and patient /family satisfaction.
- Communicate with admission team on leads and potential admissions.
- Enhance care coordination and the care continuum through streamlining admission and discharge process.
- Maintains required reports.
- Perform other duties as assigned.
- Maintain all HCF equipment.
Knowledge, Skills and Abilities: A bachelor's degree in Communications, marketing or related healthcare experience.
EOE m/f/disability/vet
