Address
Form of workJob Description
Position: Brand Manager, Food
Location: Los Angeles
Our Blend
The Coffee Bean & Tea Leaf is one of the world’s largest independent and privately-owned specialty coffee and tea retailers. In 1963 we opened our very first store, and today we have over 1100 cafes in 21 countries, as well as our new Global Headquarters in Singapore.
The Coffee Bean & Tea Leaf is on an inspiring journey to become the world’s coffee and tea brand. We are united by our passion for connecting people through the daily rituals of coffee and tea—viewing every cup as an opportunity to impact someone’s day.
Our Brew Crew is a diverse team of hard-working optimists with a passion for learning about our craft, the people we serve, and the world around us. We offer the tools, the environment, and the support for you to make your unique contribution and grow as a person.
Passion is contagious, and we’ve got a serious case of it. If you are just as passionate as we are, come join our Brew Crew!
Brew Crew Opportunity
Our Global Brew Crew is seeking a Brand Manager to drive our Food business in the U.S. Market.
As the Food Brand Manager at The Coffee Bean & Tea Leaf, you will steer the food strategy for our U.S. operations. Reporting to the Director of Brand Strategy, your core responsibilities involve guiding the entire food product journey, from concept to post-launch evaluation.
Key Responsibilities
In this role, you will:
- Lead the food strategy for our U.S. business, ensuring alignment with The Coffee Bean & Tea Leaf's brand mission and values, and oversee the entire product lifecycle from concept to post-launch analysis.
- Collaborate with the product development team on food initiatives, conduct market research to identify innovation opportunities, and adapt strategies to regional preferences and market dynamics.
- Develop vendor relationships through partnership with the procurement team to ensure high-quality, cost-effective food sourcing for the U.S. market.
- Plan and execute comprehensive marketing, promotional, and communication strategies across various business channels and formats to drive the U.S. food business.
- Take a leadership role in the food category, staying at the forefront of industry trends and insights.
- Lead the development of new menu items, pricing strategies, and menu engineering to drive sales and customer satisfaction.
- Analyze sales data, customer feedback, and performance metrics related to food items, and act as a customer liaison to gather valuable feedback and suggestions to inform decision-making and enhance our food offerings.
Your Ingredients
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- 5+ years of experience in brand management, with a focus on food product development and strategy.
- Strong knowledge of the food industry and market trends.
- Experience in collaborating with procurement teams and managing vendor relationships.
- Proficiency in data analysis and KPI-driven decision-making.
- Global perspective and the ability to adapt strategies for regional markets, with a strong emphasis on the U.S. market.
- Passion for coffee, tea, and food.
Performance & Rewards
At The Coffee Bean & Tea Leaf, we embrace a high-performance culture that rewards and encourages our values of teamwork, ownership, and respect for one another.
Perks:
- Benefits: Medical, Dental, Vision, 401K, Pet, Accident, Life, Long-Term & Short-Term Disability
- Discounts on our Coffee and Tea
- Pay Range: $80,000-$90,000 with eligibility for 10% bonus
- Observed Holidays
- Vacation Pay
- Sick Pay
This is a hybrid position: Monday-Wednesday in our Los Angeles office and Thursday and Friday remote.
Our 'FROTH’ VALUES
We believe in the fundamental truths that guide us through our daily lives:
- FRIENDLINESS - We go above and beyond in everything we do. Friendliness and customer-centricity is embedded in our culture.
- RESPECT - We are inclusive and honor each other’s values, opinions and diversity.
- OWNERSHIP - We take ownership and accountability for our individual, team and business results, every day.
- TEAMWORK - As a team, we collaborate, innovate, and leverage our diverse strengths to grow the business.
- HONESTY - We live up to the highest levels of integrity by being truthful and transparent with each other, the business, and ourselves.
At The Coffee Bean & Tea Leaf, we are a global company committed to representing the neighborhoods we serve. We welcome all to apply to our Brew Crew and we value the impact of diversity on our culture and in our work.
International Coffee & Tea, LLC dba The Coffee Bean & Tea Leaf® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, sex, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, genetics, or any other status protected by state or federal law. The Coffee Bean &Tea Leaf® expressly prohibits any form of employee harassment or discrimination on the basis of any such protected status.
The Coffee Bean & Tea Leaf® provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, sex, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. This policy was intended to comply, and The Coffee Bean & Tea Leaf® so complies, with applicable state and local laws governing non-discrimination in employment in every location in which the Company has facilities. This policy applies to all terms and conditions ofemployment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, and training. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.
