Brand Content Creator

Worker Type:
Employee
Job Description:
Location
Candidates must be located within the greater Chicago area with the ability to travel easily within the Chicagoland area. Currently, the office location is 1850 West Fulton in Chicago. In August, Intelligentsia will move to 7300 S Central Ave in Bedford Park.
Position Summary
The Manager of Brand Content & Community is responsible for creating premium and professional photography and video content, fostering the content strategy, owning the entire creation process from creative concept to post shoot editing. This role also is required to think holistically about integrated campaigns at Intelligentsia and ensure multiple channels are considered within creative work. This role is pivotal in communicating and building content around product launches, maintaining our voice online, and engaging with our social media community.
Duties & Responsibilities
Content Creation

• Create professional photography and video content tied to campaign initiatives, product releases, event coverage, and coffeebar experiences.
• Shoot and capture content in lifestyle settings, coffeebars and studio environments, comfortable working in all types of lighting - natural and photography studio lighting.
• Create engaging social media style content including Reels, Stories, TikToks, and grid posts. Demonstrate a deep understanding of what's trending and maintain a perspective on formatting content (music, subtitles, graphical overlays, aspect ratios), ensuring Intelligentsia is always portrayed in a premium context.
• Help coordinate shoots and production with our external marketing agencies and partners where needed.
• Collaborate cross-functionally with marketing channel leads including eCommerce, retail, and coffee teams. Sourcing content stories and speaking with subject matter experts.

Content Strategy

• Lead and develop content strategy alongside the Director of Brand Marketing, formulating proper cadence, tone of voice, and ensuring alignment of our messaging with stakeholders across the organization.
• Proactively strategize and come up with new content opportunities for social, email, and other digital channels aligned with our brand's objectives and product release schedule.
• Manage a social media calendar, ensuring tie-ins to all cross-channel initiatives and goals.
• Discover opportunities for integrated campaign alignment across social, email, wholesale partners, coffeebars and eCommerce.
• Keep up to date on content trends and identify opportunities to grow audiences with these opportunities.

Community Management

• Manage day to day social media and community platforms (including but not limited to Instagram, Facebook, Twitter, YouTube, TikTok, Pinterest). Respond to inquiries and engage with followers.
• Report quarterly on social media platform analytics and performance, tracking growth and KPIs.
• Maintain social calendar and posting cadence feeding into our larger marketing calendar and ensuring alignment.

Job Requirements
Education and/or Experience

• Bachelor's Degree in Business, Marketing or related field preferred. BFA in photography will also be considered.
• Proficient photography and video skills using DSLR cameras, lighting, and professional photography equipment are necessary. A portfolio showcasing past work is required.
• 5+ years of brand experience required at a consumer brand or a creative agency.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Experienced in photography, videography, and post editing
• Experience required with photo editing software (Adobe Lightroom, Photoshop) and video editing software (Adobe Premiere, Capcut, etc.)
• Lighting skills are required. Must be able to set up studio lighting and apply artificial lighting to conditions in lifestyle settings on the go.
• Excellent written skills, both short and long-form.
• Highly organized, ability to meet deadlines, organize plans, content calendars and keep them up to date.
• Creative mindset with a scrappy attitude towards building content.
• Social media platform proficiency including Instagram, Instagram Reels, Instagram Stories, TikTok, Twitter, Facebook (Meta) and YouTube.
• Social business analytics proficiency required (e.g. Meta Insights)
• Microsoft Word, PowerPoint, and Excel required
• Ability to travel within the Chicagoland area and some domestic travel using airplanes, trains and rental vehicles.

Language Skills

• Ability to read and speak English proficiently.
• Additional language skills are preferred.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to see, talk and hear.
• The employee frequently is required to stand, walk, sit; use hands to handle or feel; reach with hands and arms; and stoop, kneel, or crouch.
• The employee must occasionally lift and/or move up to 15 pounds.
• At times, may require more than 40 hours per week to perform the essential duties of the position.
• Fine hand manipulation (keyboarding).

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office environment.
• Frequent local location visits.
• Quarterly or semi-yearly travel may be required.
• The noise level in the work environment is usually moderate.

Benefits

• 401(k) with Company Match
• Medical, Dental, and Vision Insurance
• Employee Discounts
• Flexible schedule
• Paid Time Off and Sick Leave
• Paid Training
• Employee Assistance Program

Intelligentsia Coffee, Inc is an equal opportunity employer of all qualified individuals.
We are committed to creating a diverse and welcoming workplace that includes individuals with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving guests throughout our communities. People of color, women, LGBTQIA+, veterans, and persons with disabilities are encouraged to apply.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.
Intelligentsia is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us via email at pc@intelligentsiacoffee.com