Supervisor, Creative Content & Brand - Rmhc

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.

The RMHC (Ronald McDonald House Charities) Global Marketing and Communications team is responsible for the development and execution of the organization’s global marketing and communication strategies. Within that area of responsibility, the team oversees the RMHC brand including compliance, consistency, positioning, and communication across the entire RMHC Chapter system in over 60 countries and regions. The team is responsible for the development of the brand strategy and guidelines while serving as a brand consultant for the individual Chapters. In addition, the team executes Global tactics that support and increase awareness for the brand and the RMHC mission, including planning, development, and implementation across paid, owned and earned media; digital and social media content and campaign creation; public relations; crisis communication; content management across the rmhc.org website; and corporate marketing activation. The team also manages the interface between RMHC and the McDonald’s Global/U.S. marketing and communications relationships to ensure continuity and promote co-brand building.

Principle Accountabilities

The Creative Content and Brand Supervisor will develop and execute creative for marketing campaigns, fundraising events, and RMHC communication channels. This Supervisor will also play an integral role in the governance of RMHC brand elements to ensure alignment systemwide.

The Creative Content and Brand Team supports the RMHC Global Team, 260+ Chapters systemwide and manages the work of creative agency partners. The Supervisor reports to the RMHC Creative Content and Brand Manager.

• Oversee production schedules for assets used in RMHC marketing & fundraising campaigns and events.
• Provide input into program briefs and work with/manage multiple agency partners through the creative process and program execution,
• Provide thoughtful, actionable feedback to agency partners on proposed creative.
• Deliver against the metrics set forward in annual RMHC Marketing & Communications plans/KPIs.
• Identify and source stories, stats and content aligned with the RMHC marketing, communication, and fundraising priorities.
• Reach and influence target audiences by delivering on effective messaging, and creative storytelling.
• Manage creative requests from Global team and steward timely, high-quality work.
• Act as a subject matter expert on the RMHC Brand Guidelines to ensure alignment with legal and brand standards.
• Support the audit of content, assets and collateral to maintain the brand's quality and standards.
• Draft and review content updates to RMHC Global website (rmhc.org.)
• Review new creative submissions for systemwide brand consistency and provide guidance to RMHC Chapters on local assets and marketing materials.
• Research and recommend innovative ideas, assets, and opportunities for strengthening our brand awareness efforts and understanding of the mission.
• Help manage and organize brand assets on internal RMHC resource library.

• Bachelor's degree in Marketing, Communications or related field.
• 3 plus years proven marketing experience in a relevant role; agency, corporate, brand and/or non-profit.
• Exceptional written, verbal and storytelling/communication skills.
• Strong interpersonal and relationship-building skills and proven ability to work with multi-disciplined teams.
• Strong understanding of diverse cultural audiences and leveraging key cultural insights to drive communications strategies.
• Organized, resourceful, with excellent multi-tasking and prioritizing skills, and the ability to work within tight deadlines while still maintaining a high level of accuracy and attention to detail.
• Demonstrated understanding of the philanthropic landscape and community.
• Experience with design / photo / video editing software (such as Canva, Photoshop or Adobe Premiere Pro) is a plus.
• Experience with Salesforce Marketing Cloud is an asset.

Energy and passion for the RMHC mission and the families we serve

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.