B2B Marketing Program Manager

Branch is on a mission to help working Americans grow financially. We do this by helping companies accelerate payments and empower working Americans with accessible, fee-free financial services. We’re committed to building and delivering more inclusive and transparent financial products.

Come join our team as we develop new ways to improve the lives of working Americans. Our mission starts with empowering our own employees. Have a great idea? Share it today and it might just get implemented tomorrow. As a team member at Branch, your voice and creativity can directly impact the product and company. We not only attract great talent from across the country, but also build teams to help that talent to thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

We are seeking a highly skilled and motivatedB2B Marketing Program Manager to join our team. In this role, you will be responsible for developing and executing strategic, comprehensive Marketing Programs targeting our B2B audience inside one of our core verticals. You will work closely with cross-functional teams to ensure alignment with business objectives and drive lead generation, customer acquisition, and revenue growth.

Responsibilities:

• Goal Focused: Develop marketing strategies for you assigned vertical and execute omni-channel programs aligned with specific business objectives, ensuring that all efforts are aimed at achieving measurable outcomes.

• Own Outcomes: Take ownership of program outcomes rather than just focusing on activities, ensuring that each initiative drives tangible results and contributes to your  overall marketing strategy. 

• Transparency, and Adaptability: Maintain transparency in reporting, and adapt quickly to changing market dynamics and business needs.

• Deep Market Knowledge: Demonstrate a deep understanding of your core vertical, including market characteristics, drivers, personas, and competitive analysis, to inform marketing strategies effectively.

• SEO / SEM: Utilize your expertise in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques to drive organic and paid traffic, improve search rankings, and optimize marketing campaigns.

• Account-Based Marketing (ABM): Demonstrated understanding of ABM principles, including personalized targeting strategies, account segmentation, and tailored messaging approaches to drive engagement and conversion within target accounts.

• Programmatic Ads: Leverage programmatic advertising platforms such as Google, LinkedIn, Facebook, and others to drive targeted marketing campaigns and reach the desired audience effectively.

• Content Creation and Facilitation: Oversee the creation and facilitation of compelling content, ensuring it aligns with the target audience and marketing objectives. Transform existing key content into top-of-the-funnel (TOFU) materials.

• Demand Generation Copywriting: implement your  persuasive copywriting skills to create captivating hooks, compelling calls-to-action (CTAs), and engaging messaging that resonates with and converts the target audience.

• Creative Whisperer: Collaborate with design resources to bring marketing messaging to life through various channels and mediums, ensuring consistent brand messaging across all touchpoints.

• Event Marketing Coordinate and select events of all sizes in collaboration with the sales team, ensuring the successful execution of marketing strategies and maximizing brand exposure.

• Ability to Scale: Demonstrate the ability to scale Marketing Programs efficiently, adapting strategies to accommodate growth and changing market conditions.

• Project Management 101: Proficient in basic project management principles and methodologies, with the ability to effectively organize tasks, track progress, and ensure timely completion of projects.

• Measurement and Optimization: Monitor, measure, and analyze marketing initiatives' performance, providing actionable insights and recommendations for optimization. Continuously refine strategies and tactics based on data-driven insights.

Qualifications:

• Proven success as a B2B Tech Software Marketing Program Manager or a similar role (5+ years).

• Strategic thinker with the ability to articulate your strategy into a tangible plan that can be easily understood and executed.

• Strong knowledge and experience in SEM, and programmatic advertising.

• Excellent copywriting skills with a focus on demand generation.

• Experience with content creation and facilitation.

• Familiarity with MarTech/tools/platforms - (HubSpot, DemandBase, Tableau, Drift, etc. or similar products).

• Ability to coordinate and manage events of all sizes.

• Strong analytical skills and ability to measure and optimize marketing campaigns.

• Excellent communication and collaboration skills with the ability to establish rapport and trust across leadership, sales, and throughout the org.

• Strong project management skills with the ability to prioritize and multitask effectively.

• Self-motivated with a proactive and results-oriented mindset.

• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

If you are a driven and experienced marketing professional who thrives in a goal-oriented and fast-paced environment, we invite you to apply for the position of B2B Marketing Program Manager. Join our team and contribute to the success of our marketing initiatives as we strive to achieve our business objectives.

Benefits: 

• Remote-first work environment (domestic US)

• Branch-paid medical, dental, and vision insurance 

• Equity

• 401k

• Flexible time off

• Paid company holidays

• Paid parental leave (eligible after 6 months of employment)

Working at Branch

A remote-first company with employees located all throughout the US, Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.

Our teamwork has enabled us to become an award-winning fintech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by the Webby Awards, Benzinga Fintech Awards, Fintech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others.  

Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about  Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Must be currently authorized to work in the USA without sponsorship or transfer. No 3rd-parties, please.