Audience Campaigns And Content Marketer, Integrated Marketing Communications & Campaigns

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Are you a strategic, data-driven, and creative marketer with proven expertise in developing integrated B2B marketing content?  
 
The content marketing specialist is responsible for creating Integrated Marketing content aimed at one or more of our target personas (Finance Decision Makers, Travel Managers, IT Decision Makers, HR Leaders, AP Leaders, and Tax Professionals) to drive awareness, demand, and thought leadership for SAP Concur’s expense, travel, and invoice product and solutions portfolio. Collaborating with the rest of the Integrated Marketing Communications and Campaigns (IMCC) team, other SAP Concur global and field marketing teams and external partners, you are always looking to improve existing marketing strategies and incorporate new opportunities. 
 
You are responsible for the co-creation and execution of the end-to-end campaign strategy and activities. Success in this role requires strong partnerships and hand-offs with the field to ensure campaigns are adopted and deliver outstanding results.  
 
Responsibilities:   

• Ability to translate business goals and objectives from marketing plans into actionable integrated campaigns with the right mix of awareness, demand and sales activities across the customer lifecycle journey.  

• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and Content performance analytics to build an editorial calendar, and create related content 

• Create a steady stream of primary and derivative assets that can be leveraged across various channels and use cases — for example, a research report complemented by an infographic, blog post, video, executive summary, and webinars that supports corporate and local business needs that drive pipeline and revenue.   

• Engage and collaborate with cross-functional participants (e.g., portfolio marketing, digital marketing, demand center, field marketing, marketing operations, IT, agencies, freelancers) as needed to support content ideation, creation, activation, and measurement requirements 

• Manage meeting and resource schedules, workflows, and deadlines associated with content marketing activities 

• Communicate effectively on a regularly scheduled cadence with the field and key stakeholders to ensure alignment. 

• Publish and activate content within a web content management system or other tools 

• Contribute to SEO and search engine marketing initiatives with keyword optimization, content tagging, and metadata management 

• Collaborate with marketing program owners, content strategists, and/or campaign managers to integrate and repurpose content marketing and campaign content where appropriate 

• Track, measure and report content activation and performance against agreed-upon metrics, working across regions to identify and analyze gaps and actions plans to course-correct as campaign execution unfolds. 

• Collaborate with cross program and corporate peers including AR, PR, social, advertising, events, customer stories, partner and digital to deliver exceptional integrated customer experience through the campaigns. 

 
Background/Experience:  

• 5+ years or more in a marketing, Marketing Communications, digital, media, advertising, or related role—resulting in a demonstrated mastery of Integrated Marketing campaign design, content marketing and digital promotion  

• Project management experience 

• Related industry/domain experience (e.g., B2B marketing) highly desirable 

Competencies: 

• Demonstrated ability to quickly learn and apply new business domain knowledge to content strategy and asset creation 

• Ability to understand, digest, and distill complex concepts for mass consumption via engaging content 

• Strong writing and editing skills 

• Sensibility for design and video/multimedia 

• Keyword research skills and basic technical SEO knowledge 

• Ability to work in a web content management system 

• Ability to tag and link content for SEO 

• Ability to multitask and meet tight deadlines 

• Strong project management skills, with experience managing budgets, vendors, and agencies 

• Strong problem-solving and analytical skills 

• Excellent communication, collaboration and consensus-building skills — ability to work with cross-functional teams 

• Proofreading and copyediting skills for brand voice, style, grammar and punctuation  

Behaviors: 

• Excellent communicator, including keen listening skills 

• Creative and innovative, discerning the essential points or storyline from information 

• Strong business acumen 

• Able to quickly learn and understand new concepts, tools, and markets 

• Comfortable building relationships with all role levels and types 

• Champions audience needs and interests 

• Flexible and able to shift strategies and tactics when required 

• Comfortable presenting content plans, and results to cross-functional team members and leadership 

Knowledge: 

• Content strategy 

• Digital marketing 

• Company strategy, brand and value proposition, culture, and attitudes 

• Corporate marketing and related departmental plans (demand center, field marketing, public relations, channel marketing) 

• Target audience personas and buying processes, relevant industries/segments, and overall market landscape 

• Relevant market trends 

• Best practices and emerging trends related to content and digital marketing innovation 

• Content activation channels (e.g., paid, earned, owned, inbound/outbound) 

• Industry influencers 

Concur is a dynamic, growing, and fast-paced organization.  As such, successful employees can work fast-paced, often managing multiple priorities under tight deadlines.  This typically requires working a 40+ hour work week to accomplish performance objectives.  With that, Concur offers flexibility as to the specific working hours that may be required or available depending on your role. 

 
Concur is a SaaS company.  Employees must be technically savvy with the ability to use the computer/keyboard and telephone to conduct business.  The ability to creatively problem solve to our core value of ‘Leadership through innovation in everything we do’.   Many positions within Concur are customer-facing, so written, verbal, and interpersonal communication skills are required for most opportunities with Concur. 

 
Confidentiality and our core value ‘Personal and corporate integrity’ are critical components being that Concur is a publicly traded company and working towards building a great, enduring company. 

 
E-Verify: 
Concur participates in E-Verify to confirm work authorization. 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. 

We build breakthroughs together

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000-216,000 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 387610  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid