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SalaryOcean Spray is hiring for a(n) Associate Manager, Web & Social Media Analytics! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.
Position Location: We're all about flexibility. This will be a remoterole based out of our corporate headquarters in Lakeville, MA. We are open to remote candidates.
As a Web & Social Analytics Associate Manager, you'll lead the charge in managing analytics for content reach, engagement, website traffic, and new customer conversion. As a key player, you'll develop competitive research, advocating best practices in ad effectiveness and marketing efficiency, collaborating closely with the Advanced Analytics team to analyze ROAS, MMM, and other dashboards. With a focus on evolution, you will drive measurable A/B testing efforts, ensuring actionable insights to enhance lifetime value. Your role extends to reviewing and analyzing media campaign reports, crafting integrated reports that tell a compelling story. A Day in the Life...
- Compile analytics reports inclusive of key insights and actionable recommendations to optimize and aggregate website, email, paid and organic Social Media and paid media campaign performance.
- Manage analytics around website and social content reach, engagement, website traffic, new customer conversion, etc. to develop recommendations on content strategy and distribution.
- Play a heavy role in the development of quarterly Social Media reporting and campaign performance presentations.
- Use Sprinklr to execute social listening reports and derive insights from social listening to support business strategies.
- Develop competitive research and champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization.
- Partner with Advanced Analytics team to analyze and interpret ROAS, MMM and other relevant dashboards.
- Evolve measurable A/B testing efforts that can quantify the impact of changes while implementing action plans to drive lifetime value.
- Review, disseminate and analyze media campaign reporting from Agency. Collaborate with cross-functional partners to compile reporting from IAT and craft digestible, actionable integrated reports that tell a story.
- Develop 1P data collection strategy and help execute.
- Own and operate our Customer Data Platform (Tealium)
- Analyze, report on and share insights and recommendations from platforms including Google Analytics, Sprinklr, Bazaarvoice, Destini, Swiftype, Recipe Reviews, Contentful and Native Social Platforms. Consolidate reporting into useful and insightful tool for the organization and communicate results to teams.
- Be willing to go beyond simply reporting on data to tell a story using the data to the team.
- Partner with the Brand Elevation team to come up with creative ways to pull data that answer questions and prove hypotheses.
What We Are Looking For:
Required
- Compile analytics reports inclusive of key insights and actionable recommendations to optimize and aggregate website, email, paid and organic social and paid media campaign performance.
- Strong analytical skills; experience working with marketing mix modeling teams to both provide accurate data and analyze/ apply results to ongoing media planning optimizations is a big plus
- Understanding of use case and implementation of pixels and tags across digital media
- Experience with Google Analytics, Sprinklr, Tealium, and/or HubSpot a plus
- Excellent collaboration and communication skills, including ability to clearly communicate analytics/ campaign results to an audience with a wide variation in experience
Education:
Bachelor's or University Degree (Required) Work Experience:
Years of Experience: At least 5 Years of Experience Annual Salary:
$76,800 - $105,500 The base salary range information above serves as a guideline of the position’s typical hiring range.We value and appreciate what makes you unique and will consider a variety of factors when determining an offer.These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations.Certain positions may be eligible for short-term and long- term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.
Benefits:
- Complete insurance package on Day-1 that includes a plethora of health and wellness programs
- Health, Dental and Vision insurance
- Health savings account
- Flexible spending account
- Life and accident insurance
- Employee assistance program
- Telehealth services
- Fertility benefits
- Transgender benefits
- 1:1 health coaching and more
- 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
- Short-Term Incentive/Performance bonuses
- Flexible scheduling options
- Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
- Holiday pay for 12 holidays
- Career development and growth opportunities
- Tuition/Education assistance programs
- Access to LinkedIn Learning
- Scholarship programs for children of employees
- Parental leave
- Bright Horizons Family Solutions – Back-up care, tutoring, etc.
- Adoption assistance
- Bereavement leave
- Up to $300 fitness reimbursement
- Up to $300 massage reimbursement
- Employee appreciation events
- Employee discounts
- Charitable giving
Who We Are:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:
- Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
- Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
- Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
- Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
