Associate Director, Data Strategy

At GREY , we create Famously Effective ideas - creativity that delivers business results - for the world's most influential brands. Our core values - creativity, unity, empathy, and service - power the work we do in each of our 40+ studios across six continents.
In 2023, we were named a Top 100 Most Loved Workplace and our agency network, The Grey Group, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity
POSITION OVERVIEW
Data Strategy is an integral division within the Strategy team at Grey. The Associate Director, Data Strategy is responsible for serving as strategic lead on multiple small accounts and strategic support on larger, integrated accounts. You will be responsible for leading smaller new business opportunities, with a high degree of autonomy.
The Associate Director, Data Strategy is responsible for serving as strategic lead on one or two small accounts and strategic support on larger, integrated accounts. You will be responsible for leading smaller new business opportunities, with some autonomy. Our Data Strategy offering is responsible for leading clients and teams through a journey of human-centered research to discover insights and inspiration and contribute to all phases of the strategic process. This unique role is a blend of creative and analytical thinking that deploys various tools and techniques that inspire creative communication and help clients better understand their target audience, map their experiences, size market opportunities, measure and optimize brand performance - all rooted in data-driven strategic insights. We feel that data must live at the core of everything we do to ensure we are making Famously Effective Work.
KEY RESPONSIBILITIES

• Lead client relationship. You work as a consultant with clients to provide them with clear, strategic advice
• Own and command client relationships at the most senior levels
• Leads strategic component of new business pitches
• Serves as a team member of the brand team on the businesses they are directly responsible for, ultimately assuring the quality of the Data Strategy and creative products the team produces
• Develop a deeper understanding of the target audiences, consumer journeys, identifying both in-category and out of category opportunities.
• Build audience profiles based off of various syndicated and proprietary tools (i.e. Resonate, Simmons, IBM Watson).
• Design and plan creative research, including survey design, audience screening, focus groups, hypothesis testing through qualitative/quantitative analysis, etc.
• Synthesize research findings to uncover and articulate insights that will inspire strategy and inform the creative briefs - Data Strategists must be able to lead the client through the analysis and synthesis processes, distilling down to focus on the most important insights and linking them together in a strategic framework.
• Collaborate with teams and ideate on insights in order to create strategic opportunities for innovative brand and product experiences.
• Build measurement strategies for brand campaigns across channels including digital, social, website, and CRM - Data Strategists are responsible for guiding client teams to define campaign objectives that ladder up to business goals and recommend appropriate tracking techniques using a variety of tools that will measure KPIs that help determine future optimizations.
• Pro-actively engage with other specialty and new business teams across Grey's network, to strengthen the Grey Data Strategy framework, cultivate new opportunities, and activate compelling insights into action.
• Be a driver to create new data-led projects across clients within Grey by providing thought leadership on innovative data-driven solutions such as brand sentiment studies, category trends opportunities, MMM etc.

WHAT YOU WILL NEED:

• Demonstrated ability as a data-driven storyteller with the ability to collaborate and engage cross functional teams
• Fluent in analyzing a broad range and large volume of data and research, and an expert in articulating into tangible insights
• Naturally inquisitive having the ability to go beyond tried and true approaches and sources of information to identify the best most compelling and insightful sources of information to help fuel client strategies, plans and tactics
• Intellectual curiosity and a desire to lean new Technical skills with some degree of autonomy must have experience with SQL and Tableau
• Strong comfort with Excel including the ability to perform functions like pivot tables and basic formulas
• A foundational knowledge of statistics
• The interpersonal skills to inspire and selflessly elevate the creative product
• The eye to recognize a great idea when they see it, and the experience to know how to make it better
• The skills needed to orchestrate, and the knowledge to direct the application of the different disciplines, resources, and personalities seamlessly
• 6-8 years of experience in an agency, marketing, or financial analysis background setting preferred

WHO YOU ARE:

• Creative: Putting together two things to create a third thing no one's ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change

At GREY we believe that being diverse, equitable and inclusive means will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone's difference is valued.
GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.