Associate Director, Annual Giving And Direct Marketing

Associate Director, Annual Giving and Direct Marketing

The Development Offices at Newton-Wellesley Hospital (NWH) and Salem Hospital (SH) seek an experienced, strategic, proactive, and results-oriented professional to serve as Associate Director, Annual Giving and Direct Marketing. The position will report directly to the Managing Director, Donor Engagement & Development Services at NWH with a dotted line to the Managing Director, Philanthropy at SH. The position is a member of both fundraising teams and is primarily responsible for the overall development and strategy of the Annual Giving and Direct Marketing programs for Newton-Wellesley Hospital and Salem Hospital. This is a hybrid-remote position and will split working time equally (50%) each week between institutions.

The ideal candidate will be a superb project manager with an eye for detail and a solid understanding of Direct Marketing best practices, both online and through direct mail, including data management and segmentation, testing, and reporting. They must also be able to work collaboratively with internal and external constituencies to produce a high volume of error-free Direct Marketing pieces on schedule.

Program elements include Newton-Wellesley Hospital and Salem Hospital Fund communications including, but not limited to annual fund direct mail, e-philanthropy, planned giving marketing, annual fund stewardship, and other donor acquisition-based communications. This is an integral marketing and project management role focused on complex, segmented online and Direct Marketing campaigns from concept to execution, including the co-managing of Direct Marketing and data management.

• In partnership with the Managing Directors, develop goals and execute a strategy to raise Annual Giving funds for Newton-Wellesley and Salem Hospitals.

• Manage a robust direct mail program including Annual Giving solicitations, planned giving marketing and donor acquisition program mailings.

• Drive online Giving and email solicitation strategy, including email communications, website and giving pages, and social media strategy, in collaboration with internal colleagues.

• Develop and maintain a fiscal year editorial calendar to drive comprehensive messaging by audience through integrated and segmented communication channels.

• Conceptualize, develop, and write content for direct mail, email, web, and social media related to Annual Giving solicitation and stewardship efforts, including other development communications as needed.

• Partner with colleagues at each hospital to implement planned giving marketing strategies, including direct mail, email communications, web, and social media.

• With direction from the Managing Directors and in collaboration with other internal stakeholders, develop and implement annual fund solicitation strategies and stewardship plans for Hospital volunteer groups and other affinity programs.

• Develop strategies to improve donor retention for current donors under $25,000 through development communications and in partnership with events and stewardship colleagues. Partner with colleagues to implement creative stewardship and engagement activities, including events, impact reporting, and giving society benefits.

• Implement the grateful patient acquisition program by cultivating and soliciting patients via monthly mailings, emails, and creative strategies for improving first time donor retention and upgrade of gifts through specialized segmented appeals.

• Proactively provide an on-going analysis of fundraising progress for Annual Giving solicitation and stewardship efforts and stay abreast of trends in non-profit fundraising to ensure that Newton-Wellesley and Salem Hospitals are utilizing best practices and meeting benchmarks.

• In partnership with Managing Directors, establish Annual Giving fundraising goals and metrics for each institution to measure efficacy of the program. Create and track metrics for direct mail, email solicitations, and other communications. Monitor and track the monthly progress of annual fund results compared to financial goals and report progress to the Managing Directors.

• Request and manage complex data requests needed to establish effective mailings and reports.

• Manage relationships with outside vendors to ensure timely, accurate, and creative solutions and production of Annual Giving and planned giving direct mail and marketing.

• Ensure the integrity and consistency of messaging and branding, adhering to guidelines at the Mass General Brigham system and affiliate level, and collaborating with marketing and communications colleagues at the system level and local communications offices to create content and materials.

• Other duties as assigned.

Education

• Bachelor’s degree

Experience

• 5-7 years of experience in development, advancement or related field. Annual fund program management and/or communications/marketing background preferred.

Judgment/Decision-Making

1. Excellent strategic thinking, planning, project management, and organizational skills.

2. Outstanding interpersonal skills, working effectively and persuasively with a variety of internal and external contacts.

3. Passion for gaining insights and translating them into effective communications with associated action plans.

4. Hands-on experience building and executing on communication strategies that leverage multiple channels to achieve goals with measurable results.

5. Ability to provide a high level of customer service to patients, visitors, staff, and external customers in a professional, service-oriented, respectful manner using skills in active listening and problem solving.

6. Well-organized self-starter able to work as a strong team player, as well as independently.

7. Commitment to diversity, equity, and inclusion in the workplace.

Job Knowledge/Skills

1. Understanding of Direct Marketing best practices, including email, direct mail, digital advertising, data management and reporting.

2. Excellent written communication skills, and computer literacy. Experience in development writing and communications preferred.

3. Strong commitment to quality, error-free work and high productivity.

4. Exceptional attention to detail, including proofreading and editing.

5. Strong verbal communication skills.

6. Understanding of working with and managing a Direct Marketing agency.

7. Proficiency in Microsoft Office tools.

8. Experience with Blackbaud CRM or other fundraising software preferable.

9. Experience with email marketing and basic sense of graphic and web design. Experience using WordPress, Adobe Create suite, and Constant Contact preferred but not required.

10. Analytical skills necessary to implement effective Annual Giving strategies, identify potential sources of contributions, and develop short and long-term development goals and objectives.

11. Excellent editing and proofreading skills.

12. Strong attention to detail and problem-solving skills.