Associate Brand Manager

Relocation Assistance Offered Within Country
# 156362 - Kansas City, Kansas, United States
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

At Hill’s, we have a purpose. Every day, around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by a passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill's mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists, and food scientists working to develop breakthrough innovations in pet health.

The Science Diet Associate Brand Manager is responsible for supporting the strategic development and execution of annual brand marketing plans, new product innovation, and portfolio management to achieve short and long-term business objectives. Coordinating IMC (Integrated Marketing campaigns, 360 media, consumer, point of sale) briefs, go-to-market planning and execution, assessing critical issues, and recommending strategic and tactical solutions. Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity. Ensure consistent and effective brand messaging to the end consumer, and consistent consideration of RE (Retail Environment) - specific needs/tactics.

What You Will Do:

Brand Strategy (20%)

• Support the development and execution of brand marketing plans for specific product categories.
• Collaborate with retail marketing to develop the 6Ps for all brand marketing plans.

Go-to-Market & Integrated Marketing Communications (30%)

• Project management of new product innovation, re-launches, updates, and promotions.
• Coordinate the execution of brand marketing IMCs. Coordinate with Shopper Marketer to ensure all customer RE needs are accounted for in touchpoint planning.
• Collaborate with CDO/sales analytics team to track 6P KPIs.
• Collaborate with Shopper Marketing teams to scorecard RE specific action plans.
• Identify & lead key “test and learns.”

Retail & Sales Activation (20%)

• Assist in the development of creative briefs for consumer, shopper, sales, and trade materials for new & existing products.
• Assist in the design & production of promotions and promotional materials, and handover to sales operations for final retail execution across all retail environments.

Insights & Analytics (20%)

• Analyze data (sales, competitive, category) and identify key insights that can be turned into actionable marketing plans.
• Develop a strong business and functional understanding of the category, our products, and the competitive set, and develop plans to address issues/opportunities.
• Develop & utilize strong consumer & shopper insights of the category, market, and condition of focus.
• Understand the pet specialty RE’s, and field team needs, to deliver strong promotional and marketing programs.

Commercial Planning and Monitoring (10%)

• Support Long Lead Planning, Budget Review, and Mid-Year Review.
• Ongoing monitoring and analysis of brand sales, volume, market share, promotional activities, competitive insights.
• Recommend areas for brand improvement and remediation.

Required Qualifications: 

• Bachelor's Degree in Marketing, Business Administration, or Related Field
• 4+ years of professional experience in brand marketing, retail marketing, trade marketing, or management consulting.

Preferred Qualifications:

• MBA
• 3+ years of experience in CPG, pharma, or Veterinary professions.
• Strategic thinking & problem-solving.
• Strong analytical skills and the ability to uncover actionable insights in large datasets.
• Digital/eComm marketing knowledge (paid search, digital display, social, etc).
• Brand marketing knowledge.
• Effective communicator.
• Proven operational results.
• Knowledge of Retail Environment strategy.
• Influence without direct authority, negotiate effectively and build relationships with cross-functional team members.
• Ability to manage multiple tasks simultaneously.

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Compensation and Benefits
Salary Range $100,000.00 - $125,000.00 USD
Pay is based on multiple non-discriminatory, individualized factors including but not limited to experience, job-related knowledge and education, skills and office/market location. In addition to base salary, salaried employees are eligible for annual discretionary bonuses, profit-sharing and, for Executive-level (salary grade 16 and above) roles only, long-term incentives in the form of Restricted Stock Units and/or Stock Options.
Subject to the terms and conditions of the applicable benefits plans then in effect, all salaried employees are also eligible for a competitive benefits package which includes:

• Insurance: Employees (and their eligible dependents) are eligible to participate in Company-sponsored Medical, Dental, Vision, Basic Life Insurance, Accidental Death & Dismemberment and Disability insurance plans.
• Retirement Plans: Employees are eligible to enroll in Colgate's 401(k) plan, which provides for company matching contributions subject to eligibility requirements
• Vacation/PTO: Employees receive a minimum of 15 days of vacation/PTO leave annually
• Paid Holidays: Employees receive a minimum of 13 paid/floating holidays annually
• Paid Sick Leave: Based on location and consistent with applicable state and local law, employees receive a minimum of 40 hours of paid sick leave on January 1st of each year
• Paid Parental Leave: Eligible employees may take up to eight weeks of paid parental leave and 12 weeks of unpaid leave (varies for employees with fewer than 12 months of service and is subject to hours worked requirements)

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
For additional Colgate terms and conditions, please click here.
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