Assistant Director, Marketing

The Stanford University Department of Athletics, Physical Education and Recreation is currently accepting applications for the position of Assistant Director, Marketing. Reporting to the Director, Marketing and Assistant Athletics Director, Marketing, this position will support all Stanford Athletics marketing efforts to generate revenue, increase attendance and build brand affinity for Stanford Athletics programs. This position will focus on digital marketing, including but not limited to web-based advertising, paid social campaigns, and email marketing and automation, while supporting all other marketing efforts. Successful execution of this role will drive ticket sales and event attendance, increase merchandise sales, generate new leads and amplify the stories of Stanford's student-athletes and programs. This is a full-time, exempt position.
Summary of essential job functions:

• Create and implement strategic marketing plans for select sports, working closely with the ticket sales and fan experience teams and with support from the marketing team; support development of marketing plans for other sports and initiatives.
• Manage, build and track marketing automation email campaigns, including product marketing efforts, cart abandonment and nurturing campaigns, and other database communications.
• Lead in the creation, optimization and tracking of digital advertising campaigns across channels including search, display, social, OTT, and audio streaming.
• Oversee, create and track lead generation campaigns to find ways to nurture new fans.
• Write, edit, and support the design of various marketing campaigns including email marketing, digital ads, postcards, and other marketing collateral, which adhere to the communications and brand strategy and standards.
• Collaborate with communications and digital teams to amplify digital content to build fandom and leverage social platforms as a marketing tool to help sell tickets, generate leads and support other revenue-generating initiatives.
• Build and maintain relationships with internal and external vendors and partners (e.g., Buck/Cardinal Club, Active Campaign).
• Work cross-functionally on select projects (e.g. Cardinal Kids Club, student marketing initiatives) to support brand affinity and revenue goals.
• Be a positive steward and ambassador of the Stanford Athletics brand.
• Other duties as assigned.

Qualifications:

• Bachelor's degree and four years of relevant experience; or a combination of education and relevant experience.
• Demonstrated passion for college athletics and an understanding of the evolving college sports landscape.
• Experience in integrated marketing strategy and execution across channels including digital and print, and understands how to implement effective campaigns across multiple channels.
• Knowledge of strategic analysis, customer segmentation strategies and marketing planning.
• Excellent written, verbal communication, and presentation skills.
• Ability to lead teams, drive cross-functional groups towards a common goal, and manage multiple projects simultaneously.
• Self-motivated attitude with the ability to work independently.
• Attitude that embraces change and welcomes fresh perspectives.
• Ability to learn from past mistakes and adjust accordingly.
• Team player who is willing to "get hands dirty" and help out where needed.
• Creative problem solver with strong critical thinking skills.
• Proficiency with Microsoft Office Suite and Adobe Suite.
• Familiarity with marketing automation, Photoshop and inDesign, Google Adwords, Adroll and Facebook advertising preferred.

DAPER's Integrity:
This position, along with all DAPER coaches and staff, is responsible for the integrity of Stanford's intercollegiate athletics program and for the reputation of Stanford University. This position is responsible for ensuring that his/her/their involvement with Athletics Department activities maintains the integrity of the University's reputation and does not negatively impact the relationship between the University and its faculty, staff, students and alumni. Additionally, this position must comply with University policies and procedures, NCAA and Pac-12 rules and regulations.
The expected pay range for this position is $64,480 - $75,000 per annum.
Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.
At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford's extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.
Why Stanford is for you:
Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:

• Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
• A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
• A healthier you. Climb our rock wall or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
• Discovery and fun. Stroll through historic sculptures, trails, and museums.
• Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more!

The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.