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SalaryThe PCA Group of Companies is a fully vertically integrated, tech-enabled, and truly omnichannel global distribution company for the worldwide beauty and wellness sector. Led by the founding family for over 30 years, our 1500-person team supports multichannel distribution to 150+ countries. Through our interwoven set of capabilities — investments, logistics, retail strategy, and marketing, among others — we empower our clients to cut through the noise in an increasingly saturated global market.
Candidate must reside in the United States of America
Our Amazon PPC Specialistwill play an integral role in the growth of our brands by supporting execution of marketing strategies on platforms domestically and internationally through PPC search campaigns on Amazon, Walmart and emerging marketplaces. He or she should possess an appreciation for brand values, aesthetics, and market positioning, as well a deep understanding of the overall marketplace ecosystem (i.e., understanding of on page SEO).
This is a client-facing role for a critical and strategic thinking, charismatic, and creative individual who is passionate about growing their experience with on platform biddable media and full funnel marketing.
The ideal candidate will work across on platform marketing campaigns such as Amazon Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display and Walmart Sponsored Ads. Along with a deeper experience in PPC campaigns, this candidate will be eager to learn new channels such as DSP, off platform Search and Social.
Responsibilities
- Manage PPC campaigns for a portfolio of Health & Beauty brands on Amazon, Walmart and emerging marketplaces
- Maintaining and optimizing campaigns to improve overall performance against predetermined benchmarks on an ongoing basis.
- Daily monitoring and making campaign optimizations, using advanced analytics and software automation
- Professionally and efficiently present results to clients and internal stakeholders on a bi-weekly, monthly and quarterly basis
- Support in creation and delivery of effective media plans as it relates to paid search directly on platform, working closely with the greater marketing team to strategize growth by brand.
Desired Skills & Experience
- Bachelor's Degree or Equivalent Experience
- Minimum of 1-2 years of Pay Per Click Marketplace Advertising experience on Amazon and Walmart.com
- In depth understanding of marketplace systems such as Amazon Seller Central, Amazon Vendor Central, Walmart Seller Center, etc.
- Comfortable working with 3rd party automation systems such as Pacvue, in order to optimize campaigns at scale
- Strong keyword research skills and ability to use tools such as Helium10, JungleScout, Pacvue, etc. effectively
- Proven ability to understand high-level brand goals and how they translate into paid media strategy when applied via online technologies
- Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
- Ability to effectively communicate processes and tactics to Manager & leadership, brand partners, peers, and junior members of the team that might be brought on board in the future
- Excellent writing and communication skills
- Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills
Salary commensurate upon experience. ($70,000.00 to $80,000.00)
Medical, Dental, Vision on the 1st after 60 days.
401(k) with company match
PTO
Equal Employment Opportunity Statement
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The PCA Group of Companies recognizes and values the benefits of a diverse workforce.
