Advertising Operations Associate

Why should you join L2TMedia?

Let’s start with the basics! L2TMedia is a premiere Digital Marketing Company focused on the automotive industry. We love car dealers and know how to help them succeed through our line of products that include Paid Search, Paid Social, Display Advertising, Video / OTT Advertising, SEO, Social Media Impact, Reputation Management, and more.

We partner with all the major media platforms, including Google, Meta, and Amazon, which gives us a great edge and access to extensive product training!

Our awesome office in Evanston is centrally located within walking distance from the Metra and CTA and loads of restaurants. We dig deep to provide our clients with the best service possible by staying on the cutting edge of automotive industry trends, as well as building a strong expertise in Google, Facebook, and Amazon advertising.

We offer an environment of growth from within, constant collaboration and ongoing training to bring you to the next level.

 Still interested? 

The Ideal Advertising Operations Associate:

The Advertising Operations Associate provides daily coordination and execution of technical activities relating to product launches by working cross-functionally to implement Website Specials, Dynamic Call Tracking, Google Analytics, and all respective tracking codes required to support product performance and reporting.

This role also supports the implementation of L2T’s AutoIncent and Dynamic Display products by ensuring timely and accurate launches and monthly updates.

The Nitty Gritty Responsibilities:

• Implement all required tracking codes to facilitate new Product and Campaign launches within agreed-upon SLAs. Tracking codes include, but are not limited to: Google Analytics 4, Dynamic Number Insertion, Google Ads Conversions, Meta Pixel, Amazon Pixel, AutoIncent JavaScript, Engage Codes, and Google Search Console.
• Trouble shoot errors/missing codes with Website Providers and L2T Support as required.
• Set-up Chat, Text, and Conversion tracking for all applicable campaigns
• Set-Up and troubleshoot Google Tag Manager containers and tags
• Set-Up and troubleshoot GA4 Events
• Implement AutoIncent specials on dealer websites
• QA monthly AutoIncent incentives
• Conduct weekly reviews of Ad Operations status report to identify and resolve tracking issues
• Coordinate Dynamic Display launches and changes to budgets or targeting

• Escalate chronic Vendor Performance issues to Ad Operations Supervisor

Skill Requirements and Experience we’d love you to have:

• Ability to manage time and complete multiple tasks while meeting deadlines.
• Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment.
• Exceptional attention to detail
• Excellent written and verbal communication skills, using a variety of communication methods to build productive relationships.  Takes responsibility for understanding others.

• Ability to prioritize and complete tasks with a concern for all the details and deadlines involved; monitors and checks work for accuracy.
• Commitment to satisfying internal and external customers.
• Easily adapt to changes in responsibilities, work processes, timeframes and performance expectations.
• Proficient in Microsoft Office Suite
• Escalates critical issues
• Strong collaborator with Product and CST and Sales teams
• Understand when face to face / phone communication is needed to resolve issues with internal teams, and document outcomes in respective Jira tickets when applicable
• 1 - 2 years’ work experience
• BA, Business or Communications preferred
• Experience in Digital Marketing, Google Ads, Google Tag Manager, and Google Analytics, preferred

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.

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