Drive and manage partnership development and activation strategies for CPG companies across all available and existing marketing channels, with a specific focus on Giant Eagle Supermarket partners. Work alongside Sr. Manager of Partnership Marketing Strategy, internal cross-functional teams and external vendor partners to create alignment around the execution of our Omni-Channel packages. Partnership strategies focus on O&O digital channels, off-platform media, along with traditional store assets (digital and print). This role will be responsible in maximizing CPG funding while capitalizing on evolving capabilities. This role will be responsible for building relationships with media agencies, brands (CPGs) (advertising and digital media teams), marketing operations team, merchandising & other internal stakeholder teams to ensure accurate and on-time execution of all Omni-Channel Package Programming.
Job Description
- Experience Required: 5 to 7 years
- Experience Desired: Experience in Shopper/Digital Marketing within CPG/Retailer
- Education Required: Bachelors Degree
Job Responsibilities
- Lead and manage all executional tasks for all Omni-Channel Packages which include inputting appropriate direction for Operations team into Project Management system, ensure all creative assets/vendor approvals are received and programs begin accurately and on-time.
- Manage CPG and merchandising troubleshooting, questions and concerns as it relates to all Omni-Channel Packages
- Provide reporting for all Omni-Channel Packages to our vendor partners and key internal stakeholders within appropriate timeframe
- Responsible for maintaining accurate income tracking for all Omni-Channel Activation
- Own the direction to ensure all billings and payments for our Omni-Channel Package Activation are done accurately and timely.
- Build positive relationships & collaborate with internal and external teams to ensure Omni-Chanel packages are driving income along with positive business results through innovating our offerings and external partner communication/interaction
- Maintain strong awareness of online and offline competitive landscapes. Act as the catalyst creating an environment that encourages innovation, extraordinary presentation and best in class performance within Partnership Marketing Team.
- Become the expert of Omni-Channel Marketing for our Merchandising colleagues
- As the team grows, this role will be expected to onboard new team members and have the potential to have direct reports that are more junior