Account Executive, Social Media

TURNER, a full-service public relations and digital communications agency specializing in travel, outdoor, wellness, lifestyle, and spirits brands, is seeking an Account Executive (AE), Social Media. Candidates should have minimum of 4 years of social media and influencer program experience with demonstrated results.

The Social Media/Influencer AE is responsible for developing and managing social and digital media marketing programs/campaigns for clients, providing insight, strategy and counsel to clients and colleagues, managing programs/campaigns to ensure agency profitability, and supervising team members. Our ideal candidate is based in New York, Denver, or Chicago. We currently work from our offices on a hybrid schedule, two days per week in office.

Responsibilities:

• Work in a team to create and implement effective social media and influencer campaigns for clients
• Shape the day-to-day strategy to ensure big picture goals of each client are being met
• Support the client relationship and stay on top of daily tasks/communication
• Serve as the project manager on core client deliverables, making sure those deliverables are on time and managing up and down as necessary to get the work done
• Harness storytelling to leverage influencers to connect to client objectives
• Manage social paid campaigns and track to KPIs
• Create and maintain social media monitoring lists and perform target audience research and analysis
• Manage team for com management, ensuring channels are running smoothly and questions/comments are answered
• Work closely with PR managers to ensure clients content is brought through social and influencers have thorough understanding of PR narratives
• Research and identify how to leverage new tools and technology to advance client goals
• Identify strategies and content to ensure clients are able to leverage successfully what's happening in real time on social media
• Proficiency with social media or influencer management tools (e.g. Falcon, CreatorIQ, Sprinklr) and social listening/analytics platforms (Brandwatch)
• Help develop and lead sections of social media training for clients
• Review and/or create agendas, notes, calendars, and reports for clients, tracking to KPIs/deliverables

Qualifications/Requirements

• 4+ years of experience managing social media programs
• Ability to interpret social media metrics and translate them into key takeaways
• Understanding of social media creative best practices across multiple platforms (including Facebook, Pinterest, Twitter, TikTok, YouTube and Instagram)
• Knowledge of how best to engage stakeholders and influencers on social media
• Ability to prioritize your time across projects that have varying complexity and competing deadlines
• Success delegating up and down to ensure top-notch work products
• Demonstrated ability to craft meeting agendas to move projects forward.
• Ability to set goals and drive toward them - never missing deadlines and always producing high-quality work
• Agency experience preferred

About TURNER
TURNER is a public relations, social media and digital communications firm representing some of the world’s best destinations, resorts and brands. We specialize in tourism, travel and active lifestyle brands (“The places you want go, and the items you need in your suitcase.”). We have offices in New York, Chicago, and Denver to best service our worldwide clients based in the U.S., U.K., Canada, Latin America and Caribbean.

Salary range varies based on experience, $60,000-$70,000. Please share portfolio link if available. TURNER is an Equal Opportunity Employer.