Account Executive, Paid Social (Performance Media)

The Role:

We are looking for an Account Executive (Paid Social) to join our Performance Media team in NYC. This person will be a digital media resource within the company and will be a reliable point of contact for Paid Social opportunities. This is an opportunity to work closely with the media team to develop strategic channel/media approaches across F500 clients in verticals ranging from healthcare, CPG, retail, and advocacy clients.

The Team:

The Digital Marketing Team is where the storytelling of creative, scale of advertising and data & analytics connect. We take a data-first approach to everything with the ultimate goal of moving people across all industries and objectives.

What you’ll do as you move with us:

• Upload, execute and monitor media campaigns with attention to detail
• Act as a resource and field educational internal and external questions with professionalism
• Analyze campaign metrics and performance to highlight key takeaways, translating into client-facing communication in email, PowerPoint and Excel reports
• Develop reliable relationships with clients, vendors and publications
• Manage media for F500 clients (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.)
• Manage campaigns on standard Paid Social platforms – Meta/Instagram, Twitter, LinkedIn, YouTube, TikTok
• Analyze performance data to develop reporting and recommendations to clients – leading presentations and establishing trust/relationships with clients.
• Work with the team to identify opportunities and build processes within the department.

Experience that contributes to your success:

• 1+ years of professional experience across agency, in-house, or start-up roles
• Paid media and media analytics background and interest and overall a passion in all aspects of social and how it works within integrated communications
• Prior work with industry tools (Facebook Ads Manager, Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, YouTube, Snap, Tiktok, Google Search, Google Display Network, Google Analytics).
• Understanding of basic media buyer vocabulary, such as performance KPIs, bidding and objectives
• Other exposure and experience to other media channels (Paid search and Programmatic) experience are a plus
• Ability to eloquently report/translate date to form insights and recommendations
• Proficient in Microsoft Office, particularly using PowerPoint and Excel for reporting and recommended strategy documents
• Excellent written and verbal communications skills along with strong attention to detail
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

Perks of working at BCW:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care.
• Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• WPP Employee Discount Program based on client roster
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.

About BCW:

BCW is part of WPP’s global, multi-faceted, multi-talented creative engine, with access to countless opportunities to grow.

BCW’s commitment to moving people starts with our employees. You’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that our diversity is our strength and feeds the creativity critical to success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+ spectrum, differently abled and veteran communities.

For more information, visit https://www.bcw-global.com/

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

The base salary for this position at the time of this posting may range from $35,000 to $75,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome

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