Account Executive Outside Sales

Overall Responsibilities:

• Prospect for, sell and provide advertising and marketing services: new and existing accounts in person, by mail and email, and by telephone.
• Prepare advertising for input into production: participate with the advertising manager in the development and coordination of special sections and special features that capitalize on marketing trends.
• Revenue Generation: Generate revenue from ROP advertising, preprints, we-prints, cross-selling and special sections and features.
• Marketing: Develop and present marketing proposals.
• Participatory Management: Function as an active participant in helping the sales department achieve its goal through participative management and teamwork.

Specific Responsibilities:

• Generate revenue from company products to meet or exceed departmental goals.
• Sell and service existing accounts. Prospect for new accounts by cold-calling, telemarketing, use of special promotions, internet and other means.
• Assist customers in the development of their advertising plans, including graphics and layout ideas. Meet deadlines for advertising copy. Be very well organized; keep an organized desk and system.
• Maintain current and complete information on accounts. Ensure that all advertising is published in accordance with WCI's established rates, contracts, policies, standards of acceptance, federal, state and local laws.
• Follow established credit policies, including collections. Assist with counter and telephone customers as needed. Assist in territory coverage as needed.
• Assist advertising manager in the research and development of special sections and public relations promotions. Utilize company marketing tools to generate revenue.
• Prepare presentations for customers and prospects for advertising (print and online,) inserts, preprints and other special sections.
• Suggest and initiate, as appropriate, ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation.
• Maintain a "customer comes first" environment with proactive commitment to internal and external customer service. Participate in company training programs.
• Participate in the Great Game of Business initiatives.
• Other job-related duties as assigned.

Behavior: Self-motivated and resourceful. Able to perform responsibly with little supervision. Preserves confidentiality of customers, advertisers and the company. Appropriate dress and discretion. Presents a positive image to the public. Exhibits a positive attitude. Actions are consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission and ESOP culture. Able to communicate effectively and persuasively both in writing and orally. Valid driver's license.

Skills: Able to communicate effectively and persuasively both in writing and orally. Good listening skills - able to interpret both verbal and non-verbal language. Logical and creative. Detail-oriented. Able to analyze information and handle sales objections. Demonstrated strong English and spelling skills.

Good time management skills. Layout and copy-writing skills important

Knowledge: College degree or equivalent successful career track with minimum of one year in advertising, sales, marketing or business.