Address
Form of workThe Sales Account Executive generates advertising revenue by calling on established agencies and accounts, cold-calling new prospects, and convincing potential clients of the merits of audio and digital advertising.
Additional Job Description:
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Develops integrated marketing campaigns using the tools available at WGN Radio and Nexstar Media Group, which include, but are not limited to:
- Radio Advertising in non-sports programming.
- Digital Advertising, including but not limited to: OTT, Video, Social, Programmatic, and Email.
- Select Sports Play-by-Play carried on WGN Radio.
- Identify, develop, and expand existing clients, new clients & key account relationships.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote products/services in the most effective way.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Establishes credible relationships with the local business community.
- Willingness to take on additional opportunities and perform other duties as assigned.
Requirements & Skills:
- Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- 2+ years of experience as an Account Executive or in sales, preferably in the media field
- Experience with key verticals/categories investing in audio and digital.
- Experience with high-value partnerships including prospecting, negotiating, etc.
- Experience with digital media and/or extensive agency experience.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
- Detail oriented and organized.
- Excellent verbal, written, grammar and analytical skills.
- Valid driver's license with an acceptable driving record.
