WEB ANALYTICS SPECIALIST

Location: Remote- EST working hours, must be located in the US
Job Type: Ongoing hourly opportunity
Compensation Range: $40 - 45 per hour W2
Our client, a leader in the pharmaceutical industry is looking for a skilled Web Analytics Specialist to join their team.

TheWeb Analytics Specialist provides data analysis for the Global Enterprise Websites and internal global communications, including reports and recommendations to drive continuous improvement. This position will steward and maintain the tools required to effectively surface and analyze the data including Google Analytics, DataStudio, PowerBi, SEM Rush, Google Search Console, and social listening and user experience aggregators.
Responsibilities:

• Supports data analysis for websites.
  
  • Measure and analyze corporate brand channel site, content and campaign performance to enhance effectiveness (e.g., Web, SEO, Paid Digital Campaigns (including paid social & SEM) Email, Social Media, etc.).
  • Work with IT partners to enhance, improve and develop performance dashboards and visualizations (Google Analytics, DataStudio, PowerBi).
  • Evaluate KPIs and corporate channel performance in real time.
    
    • Surface traffic and engagement metrics.
    • Identify user interaction data (nav use, internal search, scroll, CTA's, etc.) and user journey trends.
    • Perform existing site performance and competitor analysis against benchmarks.
    • Surface page/goal scores across sites.

• Collaborate on and share insights from audiences and strategy pillars to identify gaps and opportunities for optimization and growth.
• Create customized reporting workflows to drive performance measurement efficiencies and serve stakeholders across the enterprise.
• Break down and analyze large data sets with the use of MS Excel.
• Coordinate with content owners and publishers to ensure taxonomy is current and implemented in each new page published.
• Work with stakeholders to identify and understand business objectives and develop KPIs aligned with those objectives.
• Stay current on latest analytics techniques and best practices.
• Routinely measure the following:
  
  • SEO performance and growth.
  • External and internal communications content performance.
  • Accessibility performance across .coms.
  • External corporate brand and internal intranet site performance.
• Deliver reports to the team and stakeholders.
  
  • Share real-time paid media updates with corporate communications team when content is flighted.
    
    • Platforms include Twitter, LinkedIn, Facebook, Instagram and YouTube
  • Maintain a data repository for analysis and benchmarking.
  • Surface metrics related to campaigns, and events.
  • Coordinate metrics across sources (ESMG, vendors).
  • Drive learnings/implications for future content and measure against inside and outside industry content.
  • Support recurring insight reports for:
    
    • Internal and external web channels
    • Campaign reporting
    • Weekly/Monthly/Quarterly performance reporting for
      
      • Internal intranet and channels
      • External corporate brand channels
• Manage taxonomy uploading in WordPress CMS.
  
  • Coordinate with IT to ensure taxonomy is up to date across systems.

Qualifications:

• Bachelor's degree in Data Science, Digital marketing, or related field.
• Minimum of 3 to 10 years of data analysis and reporting experience across enterprise platforms.
• Strong communication, project management and collaboration skills.
• High level of proficiency across the Google Analytics 4 suite of products, with a desire to support a strategy of continuous improvement across our analytics best practices.
• Self-starter with attention to detail, project management proficiency and deadline oriented.
• Migrating of analytics systems experience.
• Knowledge of the pharmaceutical industry.

JOBID: 1047095
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
Applications accepted on ongoing basis until filled.