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Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. The Vice President of Product Management will own, lead and manage key backend initiatives within Viant's Demand Side Platform (DSP). Innovate in the areas of supply integrations with exchanges/SSPs, bidding algorithms, verification integrations, and location data offerings from ideation/inception, to requirements definition, to design and release.
The successful candidate will be a hands-on leader with experience in advertising and/or data products and will have experience leading and mentoring a small team of product managers. This role will define and drive the execution of the product roadmap, developing new ideas based on industry experience and contact with customers, prospects, and partners.
The Day-to-Day- Taking an ‘outside-in' approach, understand the unmet needs and problem space of agencies and marketers, generate previously unimagined possibilities, and drive the adoption of new products streamlining media buying.
- Own and drive the vision, strategy, roadmap, and execution to deliver products to market.
- Bring your creative thinking, knowledge of industry practices, and innovation to drive integrated solutions (technology, process, and data) across product development.
- Proactively identify and resolve strategic issues that may impair the team's ability to meet strategic, financial, and technical goals.
- Develop detailed business requirements, user stories, and product specifications to be used to develop technical architecture and plans.
- Work with marketing, account development, and sales to execute the go to market strategy.
- Define the key inputs for your product and your success KPI metrics, establishing processes and mechanisms to effectively grow and manage your programs and stakeholders.
- Collaborate with senior leadership on product vision and product roadmap and driving product-market fit
- Communicate effectively, partnering effectively with other leaders in product, design, engineering, science and business intelligence to influence priorities and drive alignment.
- Create buy-in for the product vision both internally and with key external customers.
- Manage dependencies with other aspects of Viant DSP's technical environment; and, working cross-functionally, track development against the expected deliverables, and continually ship client-valuable functionality to a successful outcome.
- Perform competitive research understanding offerings within the DSP and adjacent markets.
- Build, mentor, and grow a team of product managers, while also expanding existing product workstreams.
- 10+ years of experience in product focused leadership roles at a software, SaaS, MarTech, or Adtech company
- Experience owning a product strategy from concept to launch, with proven experience incorporating business model creation, product roadmaps, customer interviews, test/beta of concepts, and successful launches to market
- Product management experience and fluency in writing product requirements and design documents, and working with engineering, design, analytics, and data science teams.
- Past success managing complex internet software development cycles, and API/spec integrations, within medium to large organizations, with the ability to decide when to build, and when to partner.
- Expertise in digital formats, and channels, from display to video, audio, search, social, etc. regardless of device, including addressable TV.
- Deep understanding of digital media's functional landscape from planning, to buying, to measurement. Solid grasp of the ecosystem value chain from marketers to ad tech intermediaries in media, data, identity, measurement, cloud, and technology providers, all the way to publishers.
- 3+ years of people management experience.
- Technical and able to garner respect from engineers.
- Ability to simplify and communicate technical concepts to a non-technical audience.
- BA/BS required.
- AdTech experience strongly preferred
- Investing in our employee's professional growth is important to us, but so is investing in their well-being. That's why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.
In accordance with California law, the range provided is Viant's reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.
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About Viant
Viant® (NASDAQ: DSP) is a leading people-based advertising technology company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant's self-service demand side platform (DSP) powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. As an organization committed to sustainability, Viant's Adricity® carbon reduction program helps clients achieve their sustainability goals. In 2023, Viant was recognized by G2 as a Leader in the DSP category and as the Best Software in Marketing & Advertising, earned Great Place to Work® certification, and became a founding member of Ad Net Zero. Viant's Co-Founders Tim and Chris Vanderhook were also recently named EY Entrepreneurs of the Year.
Based in Irvine, CA, Viant has more than 334 employees in 10 offices around the U.S. To learn more, please visit viantinc.com.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
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