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SalaryJOB SUMMARY: Focus on creating and executing digital and broadcast strategies, in addition to referral and loyalty programs and other customer facing materials. Collaborate with the senior team to drive traffic and awareness for the Club Champion brand. Identify opportunities for growth and optimization; bring new ideas based on latest industry trends. Analyze ROI on investments to optimize the spend by program for budgeting and monthly analysis. Report on performance to goals each month. Develop and implement a Go to Market Plan for future expansion into international markets. Analyze, pilot, and implement an eCommerce platform for Club Champion products/services, gift cards, benefit rewards, and/or partner channels.
ESSENTIAL FUNCTIONS:
- Manage all aspects of the marketing group: Digital Marketing, Creative, Media Buying and Social Media
- Budget Management
- Production of commercials, ads
- Calendar and Promo Management
- Reporting - ROAS, human capital, agency spend
- Customer Engagement
- Company Branding
- International execution/oversight
Other Key Attributes about Position
- Reports into CEO
- Compensation Package: Salary, Bonus, Medical benefit programs, 401K, PTO
EDUCATION AND EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered)
- Education – Minimum bachelor’s degree (Master’s desired)
- Channel Experience – Print, Digital, Social media creation/buying ; Network TV, Radio, SEO/Website, Corporate & Channel partnerships, vendor co-op,
- Talent Management Leadership/Oversight – working with celebrity, social influencer, and/or local ambassadors
- Agency Experience – either internally or through partnerships
- Engaging Voice of Customer and/or Focus Group Sessions
- Minimum 15 years of experience preferred
Knowledge, Skills, and Abilities (including competencies that may be representative but not all inclusive of those commonly associated with this position)
- Collaborative and flexible with a team-first attitude
- Leadership skills with the ability to set and monitor goals for teams of 10+ employees
- Proficiency managing multiple projects at once
- Strong track record of analyzing the metrics and feeding higher ROI programs appropriately, both for the budgeting process and during the course of business
- Hands on approach
- Excellent communication and presentation skills
- Golf passion ( at a minimum an understanding of golf) is desired
WORK ENVIRONMENT (environmental and atmospheric conditions commonly associated with the performance of the functions of this job)
- Office Setting
- In office presence
SUPERVISORY RESPONSIBILITIES AND COORDINATION:
- Director of Digital Marketing, Director of Marketing
EQUIPMENT USED TO PERFORM THE JOB (may be representative but not all inclusive of those commonly associated with this position)
- Standard office equipment
- Personal computer
- Computer software Microsoft Office, Word, Excel, and PowerPoint
PHYSICAL ABILITIES (that are commonly associated with the performance of the functions of this job, with or without reasonable accommodation)
- Prolonged sitting/standing
Club Champion, an equal opportunity employer, is committed to equal opportunity for all employees and applicants. We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a persons appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses.
