VP, Loyalty

Role: VP, Loyalty

Reporting to: Head of Loyalty & Partnerships

Location: New York, NY

What is Bilt?

Bilt Rewards is the first-ever rewards program that allows renters to earn points on rent and builds a path towards homeownership. With an alliance of the nation’s largest real estate owners, Bilt Rewards will enable renters in more than two million units across the country to earn points just by paying rent.

Launched in June 2021, Bilt Rewards boasts one of the highest value rewards programs on the market today, including one-to-one point transfers for travel across over 100 major airlines and hotel partners; fitness classes at the country’s top boutique studios; limited-edition and exclusive collections of art and home decor through the Bilt Collection, and the ability to use points for rent credits or towards a future downpayment.

Bilt has also partnered with Mastercard to create the Bilt Mastercard - the first and only credit card that can be used to pay rent with no fees. In October 2022, Bilt announced a valuation of $1.5 billion following a $150 million growth round to advance our loyalty program and credit card for renters.What’s the role?

Reporting to the Head of Loyalty, the VP, Loyalty will be responsible for facilitating the development and implementation of best-in-class loyalty program products that will lead to increased program member engagement, while also balancing the cost of the program.

In this role you will:

• Drive development and oversee implementation of business plans for new Rewards product opportunities and initiatives
• Drive short- and long-term Foundation Program changes for optimal results
• Continually manage the Program points and tier structures
• Synthesize timely analysis, monitoring, and reporting of program performance, including deep understanding of program economics
• Assist head of loyalty team in design and delivering continual pipeline of program innovation
• Provide the structure, oversight and direction of multiple projects occurring simultaneously in order to achieve their objectives, managing relative priority levels
• Maintain thorough understanding of the evolving landscape of customer loyalty programs, and actively monitor competitor and industry trends
• Represent Rewards to key stakeholders, both internal and external

Looking for experience in:

• Program Strategy
• Define holistic program strategy
• Establish a long-term vision, strategy, and tactics for the current Loyalty program
• Manage pipeline and roadmap of program innovation
• Continue to foster innovative loyalty design initiatives (e.g., pilot new design options)
• Monitor loyalty landscape across key competitors and cross-industry exemplars
• Customer experience
• Understand and manage program fundamentals and benefits for the members/property managers
• Construct and manage an easy to understand and use, Customer Loyalty experience
• Ensure loyalty team liaises with digital product team and operational stakeholders
• Program economics
• Manage overall program budget and allocation across loyalty levers and customer segments
• Liaise with Finance for budgeting and reporting
• Relationship Management
• Builds and nurtures effective working relationships with marketing team, product team, engineering and other cross-functional teams, to translate Loyalty program strategic plans into collaborative action.
• Interfaces with industry colleagues, professional organizations, brands, to develop growth strategies and expand networking opportunities.

In terms of qualifications, we’re seeking:

• 10+ years of experience in leadership roles for Loyalty Program Management/Marketing
• B2C, banking, hotel, airline or real estate a plus
• P&L forecasting and management experience
• Experience with managing and professionally developing a team
• Extensive upward management and decision-making skills and experience
• Experienced project management skills, including ability to manage details through to completion and ensure project deadlines are met
• Strong marketing and loyalty program background and experience

Who you are:

• Strong organizational, leadership, and people skills
• Ability to effectively manage and professionally develop direct reports in a way that builds trust, confidence and inspires
• Ability to analytically/statistically evaluate the business results to prioritize and recommend strategic initiatives that drive KPI’s
• Complex problem-solving skills combined with strategic decision making that includes an expert understanding of the business (business acumen)
• Ability to provide actionable recommendations with detailed business cases, develop implementation plans, and provide effective change leadership to enhance quality, efficiency and overall effectiveness priorities, and tight deadlines within parameters of the organizational structure, processes, systems, and policies

Annual base salary range is $150,000 - 200,000 + bonus + benefits (medical, dental, vision) + 401K match + Equity. Ultimately, when building each comp package we consider job skills, experience and location.