Address
Form of workVP, BRAND CONSULTING
New York, NY
Hybrid
THE RUNDOWN
Playfly Sports is looking for a VP, Brand Consulting to join our team in New York, NY.
The VP, Brand Consulting will be responsible for the management of all Playfly Sports Consulting brand clients and projects focused on sponsorship. This role will be responsible for all brand client deliverables while overseeing a growing account team infrastructure.
WHAT YOU’LL ACCOMPLISH
- Establish and lead all brand-specific client relationships while managing long-term and short-term deliverables
- Manage and grow an account team infrastructure that will service brand-specific clients in the areas of research, valuation, strategy development, concept development, partnership acquisition, activation, measurement, etc.
- Lead the on-boarding of new clients and projects, including the development of timelines and action plans
- Leverage research and insights to guide client-specific strategy development
- Oversee the production of effective and well-designed client-facing materials including presentations, reports, recaps, etc.
- Lead the process of concept development and ideation across clients and new business pitches
- Lead negotiations with client partners and vendors while integrating staff support as necessary
- Actively participate in business development by overseeing the creation of customized marketing materials, RFP responses and conducting new business outreach where applicable
- Liaison with Playfly legal department in the development of client agreements and partner contracts
- Develop and maintain relationships with key client executives and relevant industry partners
- Provide professional guidance and mentoring to junior staff, playing a critical role in their career development
- Develop mastery of Playfly’s propriety valuation methodology and processes to build strategies and solutions for clients
- Manage profitability by collaborating with key stakeholders to develop and negotiate statements of work and ensure the work is delivered on budget
- Manage cross-collaboration and integration of relevant Playfly divisions as necessary
- Work collaboratively with client agency partners where applicable
- Build and cultivate relationships with leaders across relevant divisions of Playfly
- Other job-related duties as assigned
WHAT YOU’LL BRING
- 10+ years of relevant work experience in the sports sponsorship industry or related field is required
- Bachelor’s degree or higher is required
- Strong experience, knowledge, and understanding in/of sponsorship marketing, inclusive of sports, entertainment, and lifestyle, ideally with previous agency experience preferred
- Strong knowledge of sponsorship valuation and measurement required
- Successful experience as a project lead with client-facing responsibility and management of multiple team members is preferred
- Passion for sports and entertainment marketing
- Clear and effective communication skills
- Organization and attention to detail
- Strong work ethic and ability to be self-motivated and independently produce work to completion
- A strong leader and team player with proven ability to effectively collaborate with others and maintain strong relationships is a must
- A strong sense of creativity and a comfort level with sharing ideas
- Proficiency in Microsoft Office applications, including Outlook, Word, Excel & PowerPoint
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
- Ability to sit, stand, and walk-up stairs
- Travel may be required; Likely not more than 5-10%
- Must be comfortable with the potential of working nights and/or weekends if required (but not a standard)
- Some physical exertion up to 30 lbs might be required for onsite client activations as necessary
COMPENSATION
The pay range for this role is $150,000 to $170,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through Playfly Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
