Vice President Marketing

VP of Marketing

ROLE OVERVIEW:

You are an energetic and driven Marketing Leader who will work with DTC teams to create a seamless multichannel experience, integrating marketing efforts across online and offline touchpoints. A successful VP of Marketing not only understands the analytical side of marketing but also recognizes the critical role creativity plays in capturing audience attention and building lasting connections with customers. By fostering a creative mindset, the VP of Marketing contributes to the development of innovative campaigns that set the brand apart in a competitive market.

JOB TITLE: Vice President of Marketing

REPORTS TO: CEO

LOCATION: Remote

MAIN RESPONSIBILITIES

· Promote collaboration between the marketing team and other departments, fostering an environment where creative ideas can be shared and integrated into broader business strategies.

· Coordinate campaigns that bridge the gap between digital marketing and physical retail, if applicable.

· Oversee the creation of compelling and engaging content across various channels, ensuring it aligns with the brand and resonates with the audience.

· Implement strategies that evoke positive emotions and resonate with the values of the target market.

· Collaborate closely with product development teams to align marketing strategies with product launches, ensuring effective go-to-market plans and driving product awareness and sales.

· Oversee P+L. Develop and manage the marketing budget, ensuring efficient allocation of resources and measuring the ROI of marketing initiatives.

· Monitor and analyze key marketing metrics and performance indicators, providing insights and recommendations for continuous improvement and optimization.

· Build and maintain strong relationships with key industry influencers, anglers and hunting professionals, brand ambassadors, and strategic partners to amplify brand reach and generate positive brand exposure.

ESSENTIAL QUALIFICATIONS

· 15+ years leading Multi-Channel Ecommerce/Digital Marketing teams in the Apparel Industry.

· Shopify platform experience preferred.

· Ability to Collaborate and be a strong connector in the organization. Lead cross functional teams.

· Strong business acumen and ability to analyze data and present across the organization.

· Ability to stay up to date and understand current online marketing concepts, strategy and best practices, focusing on the end customer experience.

· Excellent relationship building and communication skills with a focus on detail.

· Strong leadership skills with the ability to identify talent, motivate teams, and drive results.

· Balance of strategic and creative thinking with an entrepreneur spirit.