Vice President, Digital Experience

If you’re passionate about pushing and redefining how the Pharma industry leverages social and digital media--then imre is the right home for you. imre, a rapidly growing integrated marketing agency serving healthcare’s biggest and most dynamic brands, is seeking a creative, original, passionate Digital ExperienceVice President to join our team. Under the general supervision of the EVP Strategy, you will manage high-level, integrated product launches, social/digital strategies, and programs for large pharmaceutical brands. You will oversee a portfolio of work, and be accountable for staff, client growth, partnership with account and strategy teams, and work closely with a creative partner.

Additionally, you’ll use your strong social/digital expertise and healthcare experience to help us continue to grow our footprint in this segment through new business pitches, game-changing strategies, and sound counsel to clients.

PRINCIPLE RESPONSIBILITIES AND DUTIES:

• Oversee social and experience strategy for a large-scale portfolio of pharma brands.

• Develop and concept strategic social/digital marketing plans using our planning approach.

• Provide strategic leadership to new business pitches

• Lead and manage execution of integrated strategies through campaigns and ongoing social management.

• Lead client communications in partnership with expert client service professionals

• Manage the workflow and responsibilities of cross-functional, account-specific Social/digital Marketing team members including community managers, art directors, designers, copywriters, paid media and analytics experts.

• Participate in senior team initiatives including building team training and development programs, supervising team members’ professional growth, marketing planning for the agency, and developing points of view around emerging technology and trends.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• 8-15 years of social and digital marketing experience

• Experience in healthcare and pharma marketing required

• Proven track record of pitching, launching, and managing truly innovative programs social/digital programs across HCP & DTC

• Experience in planning and executing marketing programs across the digital ecosystem. Strong integrated marketing expert with a passion in customer experience.

• Proven results in new business as lead strategist and pitch lead

• Leadership and experience training emerging strategists

• Social media planning: channel strategy, content strategy, paid media, reporting and analytics

• Development of research methodologies to understand how patients think, act, and behave online

• Creative concepting in social and digital media

• Proposal writing and estimating

• Relationshipping with social influencers

• Applying knowledge of emerging trends and technology to programs- passion for pushing regulatory environment into compliant new approaches

• Storytelling through the use of data and research

• Agency experience preferred

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

Salary Range:

$160,000-$190,000/year

*Salary dependent upon experience & location