Marketing Director

where making a positive impact is our daily goal. We're not just a team; we're a family dedicated to securing a bright future for our community. Homewood at Martinsburg is nestled amidst the picturesque beauty of Pennsylvania where we've grown to offer a range of senior living options.

In our dynamic, forward-thinking environment, compassion and care shine brightly. We celebrate innovation and cherish creativity. What we love most? Our team's unwavering commitment to improving the quality of life of our residents. We nurture professional growth, empowering our employees to be changemakers each and every day!

As a valued member of our team, you'll enjoy these exceptional benefits & perks: 

• Paid time off, with an opportunity to cash out each year
• Assistance for new grads - we pay up to 50% of your student loans
• Christmas bonus totaling 1% of your annual earnings
• Shift and weekend differentials

But that's not all! Our comprehensive benefits package also includes:

• Referral bonus of up to $600
• Tuition reimbursement
• Health, dental, vision, and life insurance options
• Retirement contributions
• Professional licensure reimbursement

Oversees the marketing and sales functions for the community. Markets and closes sales on Independent Living cottages and apartments to meet or exceed budget, maintaining full occupancy levels. Serves as a representative of Homewood with community and local organizations. Creates an annual marketing plan. Coordinates marketing materials, public relations, news releases and campus contributions to Fireside.

• Treats all information about residents, their condition, and family as confidential information.
• Complies with established Corporate and Departmental policies and procedures and maintains established standards and practices.
• Engages with prospective residents and families to share information about the community, provide tours and explain the CCRC product and contracts.
• Works closely with co-workers to coordinate all facility marketing efforts, news releases and Fireside.
• Plans and organizes special marketing and sales events.
• Plans and executes all facets of marketing and sales (telemarketing, direct mailings, speeches, newspaper, radio, television, etc.).
• Maintains good working relationships with vendors who support these efforts.
• Makes follow-up contacts to sales leads.
• Maintains all records and information associated with marketing and sales to ensure that data bases are up-to-date.
• Understands the resident contracts, negotiates, and completes them according to the Homewood policies and all regulatory requirements.
• Assists the resident and family with the move in/transfer process, as needed, and follows up to ensure expectations are met.
• Collaborates with the Maintenance Director and others, as needed, to ensure the timely turnover and renovation of units.
• Actively participates in system-wide marketing meetings and training.
• Coordinates and supports communications to residents i.e. annual rate increases, changes in policies/procedures, annual disclosure statements.
• Performs other functions as directed by the supervisor.

• Knowledge of professional marketing sales standards and techniques.
• Previous experience in marketing and sales, preferably in senior living.
• Possesses excellent written and verbal communication skills, and exercises sound judgment and reasoning.
• Ability to coach, mentor and collaborate with the sales counselor and volunteers, as well as other directors and co-workers.
• Has compassion, understanding and empathy for older persons.
• Ability to communicate to residents at a level they can understand.
• Ability to use a computer (Microsoft and Excel).
• Ability to close a sales agreement.
• Must possess a valid drivers license and have the ability to travel regionally and to other Homewood communities.