Trade Marketing Director

Job Description
Are you passionate about Trade Marketing? Do you thrive on demonstrating the value Trade Marketing brings to the business?
If so, here is an exciting opportunity to use your skills to drive growth with our retail/wholesale partners. This role will lead the marketing agenda for national and localized Trade Marketing campaigns in the US to help grow the love for LEGO products and ultimately consumer sales in the US!
Core Responsibilities

• Oversee the strategy and development of Trade Marketing plans that uphold brand standards, support sales objectives and drive sell-through of products for designated account base - inclusive of in-store, digital, social, experiential activations, influencer programs, consumer promotions, sales associate contests and community engagement
• Account leadership of strategic accounts with key retailer accounts to maintain productive collaboration with retail partners
• Support account leads in activation plans and campaign management. Track success of implemented activation plans, document key findings and work with team to adjust plans as needed; test and learn and make fact-based decisions
• Manage designated US Trade Marketing budget, work with account teams to allocate strategically to key accounts and initiatives
• Collaborate with cross-functional partners inclusive of account teams, brand marketing, and channel teams as relevant (e.g. PR, media, social, influencer) to ensure marketing plans are connected and aligned to brand initiatives
• Drive creative direction for retailer-specific needs, while informing key internal and external stakeholders
• Stay current on industry trends, the competitive landscape and on consumer insights in order to identify new opportunities
• Manage and develop high-performing team of trade marketers

Play your part in our team succeeding
This role will be responsible for leading strategy, development, and execution for US Trade Marketing. This person will oversee the both the holistic strategy and execution for Trade Marketing in the US and account-specific marketing plans. Working closely with Key Account teams, eCommerce and US Brand Marketing, this leader will build fully integrated marketing plans to help drive sales at key national accounts, inclusive of Target and Walmart.
This role is a critical people leader within our US Marketing organization, leading a team of Trade Marketers and external partners (e.g. trade agencies).
Do you have what it takes?

• Minimum 10 years of Marketing experience with a focus on Trade Marketing (Wholesale, Retailer Marketing), a strong track record of business performance and significant people leadership experience
• Experience working with major, national retailers, both marketing and account teams
• Deep knowledge and passion for toy category, retail industry trends, competitive landscape, account-specific consumer and product
• Ability to work under pressure, manage daily deadlines, multiple projects, and work independently in a fast-paced environment
• Excellent account management, budget management, analytical, interpersonal and communication skills
• Strong knowledge of digital marketing and emerging trends, including retail media
• Ability to translate strategy into action, work collaboratively and excel at working cross-functionally
• Travel 10%

New Location Update
The current work location for this role is 501 Boylston Street, Boston, MA. In 2025, we will transition to our new permanent office location at 1001 Boylston Street, Boston, MA. Specific move dates for roles are to be determined and communicated in 2024.
Hybrid working model
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
#LI-SW2
#LI-Hybrid
Join the global LEGO® team
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."
The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.
Build your career brick by brick at the LEGO Group.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
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