CHEMUNG COUNTY CHAMBER OF COMMERCE
Job Description
POSITION TITLE: Managerof Tourism Promotion
REPORTS TO: President & Chief Executive Officer
POSITION FUNCTION: To plan and promote the continued growth of Chemung County’s tourism industry and develop and implement short-and long-term tourism marketing strategies for the community that will result in the expansion of this sector of the County’s economy.
POSITION RESPONSIBILITIES:
Promotion
Responsible for the leadership and management of the Chemung County tourism promotion program, supporting its mission to market and brand the county as a viable destination in the Southern Finger Lakes.
· Develop a close working relationship with local tourism partners to encourage cross-promotion of Chemung County’s tourism attributes.
· Coordinate and support regional marketing initiatives with Finger Lakes Wine Country, Finger Lakes Farm Country, Finger Lakes Regional Tourism Council New York State, and more.
· Serve as the Chemung County TPA on the Board of Directors of the Finger Lakes Regional Tourism Council.
· Promote Chemung County among travel writers, working with them to create custom itineraries and accompanying them throughout their visits.
· Oversee the development and distribution of the annual Chemung County Visitors Guide, and additional brochures used to promote local tourism.
· Work with outside contractor to maintain a current calendar of events for the Chamber’s tourism website.
· Stay abreast of current trends in the travel industry.
· Promote Chemung County through various social media outlets.
Administrative
· Provide professional and administrative staff support for the Chamber’s Convention and Visitors Bureau, scheduling and following-up with regular meetings and working with the Chair to set agendas.
· Develop and implement pro-active short and long-range tourism.
marketing strategies for Chemung County.
· Interact with local, regional, and state tourism representatives, interests, officials, and agencies to plan tourism programs, activities and initiatives.
· Administer all aspects of the New York State I Love NY Matching Funds Grant, including applications, marketing purchase approvals, budget and ongoing reports.
· Respond to tourism inquiries from email, walk-in or phone.
· Work with other groups and organizations to plan and coordinate tourism programs and activities to promote Chemung County.
· Create and distribute relevant press releases.
· Have a solid background in social media marketing, including managing Facebook, Instagram, and TikTok
· Create engaging social media posts, reels, stories and videos that influence behavior using graphical elements and impactful marketing copy.
· Write a monthly tourism update for the Chamber newsletter.
· Support and actively participate in ongoing Chamber events and fundraisers.
· Contribute as a team member to the Chamber’s daily operations, as needed.
· Have knowledge of and experience with Photoshop and or Canva. WordPress experience a plus.
· Work with Chamber President to complete room tax grant application, and various reports to fulfill the Chamber’s role as the designated Tourism Promotion Agency (TPA) for Chemung County.
· Work with the Chamber President to communicate with the Chemung County Executive and Legislature to keep them abreast of the Chamber’s tourism promotional efforts and secure annual funding.
EDUCATION
Bachelor’s Degree in Marketing, Tourism or related field. Associate Degree with relevant experience may also be considered.
SALARY RANGE
$42,000-$46,000, as determined per experience. This position is eligible for benefits to include 401k, medical/life/disability insurance options, PTO accruals, Holidays, and more. The Chemung County Chamber of Commerce is an Equal Opportunity Employer.
OTHER
- Successful applicants should be a team player who is passionate about Chemung County and the Finger Lakes Region. They should also enjoy working both independently and with others, in a casual, yet professional work environment. Flexibility, self-motivation strong communication skills required. Occasional weekends and evenings required. Frequently lift/move up to 25 lbs.
- Please forward Resume, Cover Letter and Marketing Samples to 400 East Church Street, Elmira New York 14901 – Attn: Jennifer Herrick-McGonigal or jennifer@chemungchamber.org by March 19, 20024
Job Type: Full-time
Pay: $42,000.00 - $46,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Ability to Relocate:
- Elmira, NY 14901: Relocate before starting work (Required)
Work Location: In person