PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA.
A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide.
We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers.
Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.
As a Supervisor on our Integrated Investment team, you'll be a thought leader in the TV/OLV media space who helps guide the team through negotiation, execution, and activation of a client’s business. This involves having the expertise in all areas of media investment principles and applying them to a client’s business. Managing the overall budgetary process within the video authorizations is an integral part of the position. You are responsible to employ and continually define the state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. In addition, possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.
Qualifications
- Minimum 3+ years OLV media experience, OLV experience needs to extend beyond FEP aptitude including programmatic capabilities. TV experience is also preferred
- Extensive knowledge of the media and marketing business, particularly with expertise in the TV and OLV investment space
- Ability to negotiate above and beyond pricing (focus on extracting maximum value out of the marketplace) – research, key content opportunities, exclusive first looks, etc.
- Thorough knowledge of the dynamics of media; how each media element performs alone, how they function together and how they are always changing, how TV/OLV is a pivotal contributor to the overall dynamics of media
- Organized and detail-oriented with strong attention to follow-through
- Recent managerial experience in online advertising and managing client campaigns with proven track record of client success
- Experience managing online Programmatic Channels
- Experience optimizing marketing campaigns across DSP, DMP, and Ad Serving platforms (Experience working in MMP’s foot traffic data is a bonus)
- Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of the campaigns
Responsibilities
- Supervise development, implementation, negotiation, and maintenance of TV/OLV media plans
- Manage TV/OLV budgets across brands, campaigns, partners, etc.
- Responsible for facilitating each team member’s development (Negotiators and Assistants)
- Manage the flow of client media-related issues. Create solutions and resolve problems
- Master Media and buying-related technologies, including DSP’s, DMP, 3rd party ad servers and manual exchanges
- Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
- Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
- Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, reach based optimization
Compensation Range: $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.