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Form of work
SalaryThis position can be based out of either our New York City or Columbus, OH headquarters. As this role is hybrid, expected days in-office are 2 days per week, typically Wednesday and Thursday.
Your Role
Are you looking for an opportunity to drive innovation and growth in search marketing? Are you passionate about customer marketing and optimizing touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret as we grow and evolve our approach to search engine optimization.
Why You Belong Here
At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.
We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.
Your Impact
As Sr. Specialist of SEO you will be responsible for hands-on management of natural search engine optimization (SEO) programs. You will drive advancement in marketing capabilities, evangelize SEO opportunities, optimize customer engagement, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.
- Lead planning, execution, and analysis of SEO programs and campaigns including local search listing optimization, keyword analysis and content creation, and offsite link building.
- Create search marketing plans supporting brand and customer marketing strategies
- Manage relationships with agencies, vendors, and publishers
- Collaborate with cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap
- Develop insights and actions based on qualitative and quantitative analytics
- Stay current on the latest digital marketing trends, identify new and emerging search marketing opportunities, and influence innovation
Click here for benefit details related to this position.
Maximum Salary: $96,600.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Your Experience
- Bachelor’s degree in Marketing or related field
- 3-5 years of experience in SEO required
- Experience within an agency or retail organization preferred
- Mix of business, creative, and technical acumen
- Self-starter who can flex between strategic thinking and tactical execution
- Outstanding analytical skills and strong experience in performance optimization
- Excellent communication skills (verbal and written)
- This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
- As a hybrid role, the person in this role will be expected to be in office two days during the week, typically Wednesday and Thursday
- Occasional travel involved
As an equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
