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Form of workWFAA, a TEGNA Media company, is seeking a Senior Research Analyst responsible for analyzing, coordinating and compiling cross-platform audience & market insights for WFAA.
Responsibilities:
• Strong and positive relationship with sales and other departments within WFAA
• Able to gather and analyze data from a variety of sources to extract salient insights
• Accurately estimate and update audience impressions for all WFAA & ABC programming in Wide Orbit Media Sales system
• Understanding of competitive linear/online trends and overall media landscape
• Proactively communicate impressions/visitor/audience and market trends to benefit sales efforts
• Ownership in learning and using all research tools available (Arianna, NLTV, Scarborough, comScore, Rhiza, Media Monitors, AdMall/Sales Fuel, Google Data Studio)
• Works with a sense of urgency in completion of projects and requests, communicating when deadlines are unreasonable
• Creative thinker able to share insights in a compelling way
• Stellar presentation skills with willingness and ability to join periodic sales calls
• Flexible as the media landscape evolves and needs change
Job Requirements:
• Television experience a must
• Knowledge of Nielsen and Comscore
• Deep knowledge of Wide Orbit Media Sales
• Proven track record of strength with data analysis
• Extreme attention to detail with a thirst for accuracy
• Proactive and responsive nature
• Comfortable working with shifting priorities
• Problem solver with collaborative spirit
Work Environment: Office
Physical Demands: Sedentary work
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit
www.TEGNA.com
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
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