Sr Product Marketing Manager

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Team Background: We are on a mission to bring Creativity and Digital Documents for all – delivering outstanding digital experiences to creatives and professionals around the world! As part of our Digital Media Latin America Product Marketing team, you will work with us to drive regional strategy and execution to grow our business, working with leading brands such as Photoshop and Acrobat.
Role Description: Are you a product marketer passionate about 0-1 initiatives, building a new function from the ground up? Does delivering simplicity and delight to customers motivate you, while growing the business? If so, a role on our growing team is for you. We are looking for a Product Marketer to deliver on bold growth plans.
Key Responsibilities:
Own regional customer, product, competitive and market knowledge, and insight / market primary and secondary research ( e.g. drive research that informs Customer Profiles, Recommendations)​
Set regional strategy (can include country, category, global prioritization, and Category Business + Marketing Strategy) in collaboration with global PMM and Go-to-Market ( e.g. deliver Artifacts like Annual strategic plan, Quarterly Strategy Briefing)
Consolidate , co-own, and manage objectives and key results for regional strategic plan delivery with cross-functional team. Leadership updates on Category and market insights and OKR performance trends
Allocate variable marketing budgets at a category level (annual, qtly) based on category country prioritization and strategic priorities across key spend buckets ( e.g. demand creation, engagement, community, PR) along the full funnel.
Surface regional insights + asks to 1) Global PMM on line-up optimization, product strategy & roadmap and the 2) Global Expansion/GTM team on pricing strategy ( e.g. provide recommendations in Strat plans, Business Reviews,etc .)​
Provide direction and support to Partnerships team on customer/market understanding for partnerships. ​
Build community in region, via corporate PMM Community team, and integrate Community into strategic plans ​
Qualifications/Experience:
BS/BA is preferred or 6+ years of experience in tech, CPG, Retail ( e.g. Product Marketing, Growth Marketing, GTM) or equivalent practical experience.
Proficiency in Portuguese (required), Spanish (preferred) and English
Storytelling through eyes of the customer and data – able to talk to customers, deliver executive-level presentations that uplevel and act on data and insights real-time
Tenacious problem solver with a strong ownership, a “driver ”
Experience building online and in-person engagement programs and content to get customers creating with Adobe products and sharing with each other
Experience working with partners such as community groups, event organizers, and other companies serving individual entrepreneurs, small business owners and creative professionals
Experience with offline and ecommerce / subscription models and complex businesses (ex: multiple products, geos, routes to market, customer segments)
Analytical approach that can rapidly assess a business problem, structure and evaluate options, and deliver results .
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $100,100 -- $206,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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